Public company - Free Essay Example

Sample details Pages: 11 Words: 3296 Downloads: 6 Date added: 2017/06/26 Category Statistics Essay Did you like this example? INTRODUCTION A company is a group of persons associated together for the attainment of a common end, social or economic. Or we can say a company is an association of individuals formed for some common purpose. The company incorporated under the section 3 (1)(i) of the Companies Act 1956 or some earlier company Acts. Companies incorporated under the companies Act 1956 are mostly business companies but they may also be formed for promoting art, research, charity, commerce, or any other useful purpose. Don’t waste time! Our writers will create an original "Public company" essay for you Create order A company, formed and registered under the Company Act, is regarded by law as a single person, having specified rights and obligations. The law confers on a company a distinct legal personality, with perpetual succession and a common seal. OBJECTIVE OF THE TERM PAPER The objective of the company formation is To know, grasp the application of the corporate business law. To know about the essential step to company formation To know what are the essential documents regarding to the company formation. To know about the legal formalities that is required for the formation of company. FORMATION OF PUBLIC STEEL INDUSTRY STEP 1- SELECTION OF THE TYPES OF THE COMPANY:- We are forming PUBLIC COMPANY, section 3(1) (iv) of the companies Act 1956. We establish a steel industry. It is basically the manufacturing industry of steel. STEP 2-SELECTION OF NAME FOR THE PROPOSED COMPANY:- For the selection of name for the company following measures are taken by my team members:- CIRCULARS:- GENERAL CIRCULARS which are issued by the GOVERNMENT OF INDIA, MINISTRY OF FINANCIAL AND CORPORATE AFFAIRS. It is send or issued to all the registrars of the company and it is also issued to the regional and board of directors of the company. We have kept in all the parameters regarding the formation and naming of the steel company in steel sector. For example, we have kept in mind what all things and legal aspects are important for the formation of company and what all are its requirements. ACTS AND BILLS:- After we had finished up with the circulars and other legal formalities under company bill we then move to billing part. Under this various clauses are involved such as:- Short title Commencement and application Memorandum Articles of association Companys register charges Removal of board of director MEMORANDUM OF ASSOCIATION THE COMPANY ACT, 1956 MEMORANDUM OF ASSOCIATION OF GANDHI TELECOM LTD Contents of Memorandum: The memorandum of association of every company must contain the following clauses given below:- Name clause- The name of the company is mentioned in the name clause. A public limited company must end with the word Limited Name of company:- Gandhi Telecom ltd. Gupta Telecom ltd. Prashant Telecom ltd. Sham Telecom ltd. Dines Telecom ltd. Gupta telecom name is already registered Prashant is not suitable for the company Sham and Dines not agreed by the members. So we decided the name GANDHI TELECOM LTD Registered Office clause- 176, urban estate, Industry area, Phagwara, pin code: 144401 Object clause- This clause is the most important clause of the company. It specifies the activities which a company can carry on and which activities it cannot carry on. The company cannot carry on any activity which is not authorized by its MOA. This clause must specify:- To provide communication service as like local calls, S.T.D calls, local and National SMS across India and I.S.D calls. To provide value added service. To provide internet services. To provide broadband services. TO increase the market share. To provide the wider range network. OBJECTS OTHER OF THE MAIN OBJECT ARE: To enter into arrangement for sharing profit, union of interest, cooperation or joint venture with any person firm or company. To appoint to deal with or to act as agents, sub agents, dealers, sub-dealers, Distributors for selling or purchasing or dealing with the product s or services related to the business of the company. To do all such acts and things as may be necessary to carry out business of the Company. Liability clause:- The word company in this memorandum when company applied otherwise then to this company shall whenever the context so required or admits be deemed to include any authority, partnership or other body of person whether domiciled in India or elsewhere. The liability of the member is limited by share. The authorized share capital of company is Rs. 50, 00,00000 Submission of document of the Company: For the registration of the company, it is essential to ascertain from the Registrar Of Companies if the proposed name of the company is approved. Then the following documents duly stamped together with the necessary fees are to be filled with the Registrar. Memorandum of association, prepared according to the company act 1956, and signed by at least 7 persons in the case of public company. And duly signed by subscribers. The Articles of association, the public ltd company is limited by guarantee and private companies are limited by shares. The agreement, if any, which the company proposes to enter into with any individual for appointment as its managing or whole time director or manager [sec. 33(1)]. The list of the directors who have agreed to become the first directors of the company and their written consent to act as director and take up qualification shares. A declaration by any of the following persons, an advocate, an attorney or a pleader, a chartered accountant , or a person named in the articles as director, manager, or secretary of the company. The registration fees of a company are fixed on the graduated scale on the amount of nominal capital or the number of members. There is also a filing fee per document. If the Registrar is satisfied that all the required documents of the act have been compiled with, he will register the company and issue a certificate called the Certificate of Incorporation. FORM NO. 1 Registration No. of Company 14456. Nominal Capita: Rs50crore . THE COMPANIES ACT, 1956 Declaration of compliance with the requirements of the Companies Act, 1956 on application for registration of a company [Pursuant to section 33(2)] Name of Company GANDHI TELECOM LTD Limited/Private Limited Presented by Sham sunder Gandhi I, ., of do solemnly and sincerely Declare that I am [1] major who is engaged in the formation of the company, or a person Named in the articles as a director/manager/secretary of the Limited/Private Limited. And that all the requirements of the Companies Act, 1956, and the rules thereunder in respect of matters precedent to the registration of the said company and incidental thereto have been complied with. And make this solemn declaration conscientiously believing the same to be true. Date 25-11-2009 Sham sunder Place phagwara Signature Witness Rajesh Sham Sunder Designation 1. An advocate of the Supreme Court of the NOA . High Court, an attorney or a pleader entitled to appear before the ..NOA. High Court or a chartered accountant practicing in India. 2. State whether director, manager / secretary /advocate/ chartered account. FORM NO. 18 Registration No. of the Company 14456 Nominal Capital: Rs50crore THE COMPANIES ACT, 1956 Notice of the situation/change of situation of registered office [pursuant to section 146] Name of the company GANDHI TELECOM LTD Notice is hereby given that - (a) the registered office of the company is situated .with effect from 22-11-2009 [date] (b) the situation of the registered office of the company of was changed from NOA to with effect form . [date] Situation of registered office falls under the jurisdiction of (name of the police station).* Dated this Day of 19 Sham sunder Signature SHAM SUNDER GANDHI Name (In Block Capitals) Sham Sunder Designation . FORM NO 29 Registration No. of Company ..14456 Nominal Capital Rs. 50crore. THE COMPANIES ACT, 1956 Consent to act as director of a company and/or undertaking to take and pay for qualification shares [pursuant to section 264(2)/266(I)(a) and 266(1)(b)(iii)] Name of company .GANDHI TELECOM Limited Presented by ..SHAM SUNDER. To the Registrar of Companies NOA. . I, the undersigned, hereby testify my consent to act as director of the .. limited, .. pursuant to section 264(2)/266(1)(a) of the Companies Act, 1956 and certify that I have not been disqualified to act as a director under sections 267 and/or 274 of the Companies Act, 1956. I, the undersigned having consented to act as director of the Limited, also hereby undertake to take from the said company and pay for .. shares of Rs. .. each, being the number/value of the shares prescribed as the qualification shares for the office of director of the said company. Name and surname in full and fathers names Address Occupation Date of birth Nationality Signature 1 2 3 4 5 6 Vijay Kumar Mehli gate, Phagwara Business 15-4-1984 INDIAN Vijay Signature: SHAM SUNDER.. Designation .Sham Sunder.. Dated the day of .. 19 Notes: (1) Delete the portion not applicable. (2) If a director signs through his agent authorised in writing, the authority must be produced before the Registrar. (3) In case of undertaking to take and pay for qualification shares, the from should be accompanied by the necessary stamp duty. FORM NO. 32 Registration No. of Company 14456. Nominal Capital Rs. 50CRORE THE COMPANIES ACT, 1956 Particulars of appointment of directors and manager and changes among them [Pursuant to section 303(2)] Name of Company .GANDHI TELECOM LTD Presented by SHAM SUNDER Note: If a company has no particulars to be included in one or two of the headings A B and C the parts containing those headings (in respect of which the company has no particulars to be included) need not be filed. A. Appointment of and changes among directors. Name or names and surname in full Fathers/ husbands name Usual residential address Nationality Date of appointment or change Brief particulars of changes 1 2 3 4 5 6 1. vijay kumar Madan Baanga Mehli Gate Phagwara INDIAN 10-4-2009 NO Notes: (1) A note of changes should be made in column 6 e.g. by inserting against the name of new director, etc. the words in place of and by indicating against the name of the former director, the cause for the change, e.g. by death, resignation, retirement by rotation, disqualification etc. (2) In case of managing director, his designation should be stated with his name in columan1. B. [***] C. Appointment of and changes in manager ship and secretary ship. Name or names and surname in full Fathers/ husbands name Usual residential address Nationality Date of appointment or change Brief particulars of changes 1 2 3 4 5 6 Rajesh Kumar Pardeep kumar jalandhar INDIAN 10-4-2009 NO Dated the day of ..19 Signature .SHAM SUNDER. DesignationSham Sunder.. Notes: (1) For the purposes of this form, particulars of a person appointed as manager within the meaning of section 2(24) of the Companies Act, 1956 need be given. (2) A note of change as also the cause of change e.g. by death, resignation, removal, disqualification, etc. should be stated in column 6. Article of Association The Gandhi telecom Limited contains following rules and regulations and also bye-laws for the internal management of the affairs of a company. The articles are next in importance to the Memorandum of Association which contains the fundamental conditions upon which alone a company is allowed to be incorporated. They are as such subordinate to, and controlled by, the Memorandum. Contents of Articles Share capital The Share capital of the company is Rs. 50, 00, 00,000 (Rupees fifty crore only). They have been divided into 10 crore Equity shares of Rs.100 each (Twenty rupees only), with the provision of the company Act, 1956 Capital of the company The capital of the company may increase from time to time, by the creations of the new shares. This increase in the amount is to be divided among all the shares holders. Reduction of capital The Company may subject from time to time by special promise will reduce its capital or Share Premium Account in any manner for the time being authorized by law and capital may be paid off in the future. Share and certificate The share certificates will be issued free of cost to all the shareholders of the company. The shares in the capital shall be numbered progressively according to their value. Any share forming part of any increased capital of the company shall be under the control of the Directors who may issue and allot or otherwise dispose of the same or any one of them to such persons n such proposition and on such terms and conditions. Acceptance of shares Any application signed by or on the applicant for shares in the company followed by an allotment of any share there in shall be an acceptance of shares within the meaning of these Articles. Renewal of Share Certificate No fee shall be charged for the issue of new shares certificates in the replacement of the old ones. Calls on shares Company may from time to time, subject the terms on which any shares may have been issued and subject to the conditions o allotment which is passed at a meeting of the Board. Share warrant The company may issue share warrants subject to and in accordance with the provisions of sections 114and 115. The Board may in its discretion with respect to any share which is fully paid up on applications in writing signed by the persons registered as holder of the shares. Transfers of shares The transfer of shares from one person to the other person will be made but with the information of the company. This change will be also made in the companys shareholders Catalogue. Forfeiture of the shares The shares of any shareholder can be cancelled if he or she is not able to pay the payment. The forfeiture of a share shall involve extinction, at the time of the forfeiture, of all claims and demands against to the Company in respect of the share and all other rights incidental to the share, except only such of those right as by these Articles are expressly saved. Surrender of shares The Directors may subject to the provisions of the Act, accept a surrender of any from or by any member desirous of surrendering them on such terms as they think fit. Lien on shares The company shall have a first lien upon all the shares, not being fully paid up shares registered in the name of each member and upon the proceeds of the sale thereof for all money called or payable at a fixed time in respect of such shares and no equitable interest in any share shall be created except upon the footing and condition here of is to have full effect. Winding up At the time of winding up the company is going to liquidate all its assets and the amount from the liquidation of the assets will be distributed to the debentures holders and preference share holders first and then afterwards the rest of the amount to the equity share holders. PROSPECTUS General information: Name : GANDHI TELECOM LIMITED Address: 176, Model Town, Industrial Area, Phagwara. Name of stock exchange: Ludhiana Stock Exchange Jalandhar Stock Exchange Chandigarh Stock Exchange Amritsar Stock Exchange Provision of Sub section (1) of section 68 A of the companies Act, 1956 relating to punishment for fictitious Applications. Statement/ declaration about refund of the issue if minimum subscription 90% is not received within 90 days from closure of the issue. Declaration about the issue of allotment letters/refund with in a period of 10 weeks and interest in case of any delay in refund at the prescribed rate under section 73(2) (2a) Date of opening of the issue: 12-december-2009 Date of closing of the issue: 18-12-2009 Date of earliest closing of the issue: 16-12-2009 Name and address of auditors: Vijay deep, Jalandhar. Capital structure of company Authorized Capital: 50 crore Issued capital: 40 crore Subscribed capital: Paid up Capital: ii. Size of present issue giving separately reservation for preferential allotment to promoters and others. Paid up capital: a. after the present the issue b. after conversion of Debentures Term of the present issue Term of present issue Terms of Payments. Right of the instruments holders How to apply-availability of forms, prospectus and mode of payment Any Special tax benefits of the company and its shareholders. Particulars of the issue: Objects To provide communication service as like local calls, S.T.D calls, local and National SMS across India and I.S.D calls. To provide value added service. To provide internet services. To provide broadband services. TO increase the market share. To provide the wider range network. To provide telecom networks and to run and maintain telecom services like basic/fixed line services, cellular/mobile services, paging, video-text, voice mail data systems, private switching network services, transmission networks of all types, computer networks like local area network, wide area network, Electronic Mail, Intelligent network, Multimedia communication systems or the combinations thereof. To promote establish Companies, Funds, Associations or Partnerships for providing telecom networks and/or to run and maintain telecom services like basic/fixed line services, cellular/mobile services, paging, videotext, voice mail and data systems, private switching network services, transmission network of all types, computer networks i.e. local area network, wide area network, Electronic Mail, Intelligent network. To guarantee/ counter guarantee the obligations of any of its subsidiary/ associate/ group companies and/or other companies in which the company has equity interest under any agreements/ contracts/ debentures, bonds, stocks, mortgages, charges and securities. Project cost Means of financing (including contribution of promoters) Company management and project History and main objects and present business of the company. Promoters and their background Name, addresses and occupation of manager, managing director Location of the project Collaboration, The products Following particulars in regard to the company and other listed companies under the same management within the meaning of section370(IB),which made any capital issue during the last 3 years. Name of the company: Gandhi Telecom limited Year of issue: 2009 Type of issue: Public (Public/Rights/composite) Amount of issue: Date of closure of issue Date of completion of delivery of share/debenture certificates. Date of completion the project Where object of the issue was financing of a project Rate of dividend paid Outstanding litigation pertaining to- Matters likely to affect operation and finances of the company including disputed tax liabilities of any nature; and Criminal prosecution launched against the company and the directors for alleged offences Management perception of risk factors (example: sensitivity to foreign exchange rate fluctuations difficulty in availability of raw material in marketing of product cost/time over run etc. SHRILONG Now therefore in consideration of the mutual covenants set forth herein and intending to be legally bound , the parties here to agree as follows. 1. Terms of agreement : This agreement will be begin [13-11-09] and will end [13-11-2010]. Either party may cancel the agreement in between [15 days] notice to other party in writing by certified personal delivery or by mail. 2.Time needed by them : It is Needed that your company employee will spend approximately [150] hours in these three months contract with the obligation of this contract. In a week a employee must devote minimum of [10] hour by taking care of their personal problems. 3. Place of services : According to the Contract at a location of consultanatss only be considered. The consultant will perform services on seminar halls, auditorium, or any other places as necessary to perform these services according to this agreement. 4. Payment made : We perform services on the rate of Rs 400/hr for work performed in accordance with this agreement extra time will be charged, on services provided. Payment must occurred on first three days of every month. 5. Confidential information : The [Gandhi Telecom ltd] agrees that any information recived during their contract period which concerts to personal, Confidence and will not be revealed to any other persons, firms and organizations. 6. In Witness Where of : The parties here to have excuted this Agreement as of the day and year First above written. REFERENCE TO THE INTERNET www.mca.gov.in www.vakeel.com www.roc.com

Justifying Mutual Deceit in William Shakespeares Sonnet...

Justifying Mutual Deceit in William Shakespeares Sonnet 138 A common conception of William Shakespeare’s poetry entails complex language and hidden meanings. Shakespeare is famous for his ability to author a web of images that creates layers of interpretations and understandings. In Sonnet 138 however, Shakespeare is more direct in describing his relationship with his lover by avoiding imagery and metaphors, explaining to the reader that this seemingly unconventional relationship is indeed justified. Shakespeare constructs a persona of the speaker in a way that establishes a casual and†¦show more content†¦Finally, the couplet provides an overall conclusion of the preceding lines and gives a definite ending to the poem. The speaker depicts the story of himself and his lover in the first three quatrains with curt language t hat allow less of the reader’s personal imagination than do imagery and metaphors. This serves to simplify the powerful role of structure, allowing the speaker to fully pull the reader into the sonnet and clearly focus on the characters and the overall message. Shakespeare begins 138 with a bold formation of the speaker’s character. The speaker has an almost omniscient quality about him as he claims that he â€Å"know[s] she lies† (2) and that he is well versed â€Å"in the world’s false subtleties† (4). However, at the same time, the reader questions how wise this speaker actually is because of his confused relationship with his lover. The speaker willingly accepts her lies by feigning his own simple-mindedness so that his love â€Å"might think me some untutored youth† (3), in other words, believe that he is younger than he actually is. The speaker then explores the assertions made in the first quatrain in the second as the speaker questions his own decision making process, referring to it as â€Å"vain† (5) and saying that â€Å"she knows† (5) of his true age. The speaker goes on toShow MoreRelatedShakespeare Sonnet 1381910 Words   |  8 PagesJustifying Mutual Deceit A common conception of William Shakespeare’s poetry entails complex language and hidden meanings. Shakespeare is famous for his ability to author a web of images that creates layers of interpretations and understandings. In Sonnet 138 however, Shakespeare is more direct in describing his relationship with his lover by avoiding imagery and metaphors, explaining to the reader that this seemingly unconventional relationship is indeed justified. Shakespeare constructs a persona

Architecture and the Impact of Light Essay Example For Students

Architecture and the Impact of Light Essay The complete experience of architecture can be gained only when elements of color, texture, material, detail, light and shadow are incorporated: Architecture speaks through the silence of perceptual phenomena  (Steven Holl, 2006, p41). The sensations and the perceptions of the user are controlled by the various elements of light, color and sound. Perception is the process or method of gaining or gathering information through the various senses. At times, an object could even be perceived in a different way because of the preconceived notion the person has about the object. In the case of visual perception, the decision on how the space is perceived is left on the mind of the occupant. Every time we move or act, the environment around us keeps changing and hence our perception about the environment also changes  (Mireia Verges, 2007, p18). Architecture could be perceived in many different ways through the various senses. In architecture, visual perception is the most important as sight is the most dominant sense which helps us to appreciate the minute distinctions  (William M. C. Lam, 1992, p11). One may conceive a space as a container of material objects whose framework needs to be filled, but this conception may differ from person to person because of their experience within the space. An example would be how one space could be perceived in a span of one day from morning to night. As the day progress the sun moves, causing the lighting in a space to change throughout the day. Therefore, due to the light cast into the space, the perception of the space changes at different points in the day. Dynamism in a space is formed by the different changes felt within that space at different points in time. This occurs due to the application of color and material as well as the effect natural light has as it enters a space and changes throughout the day. Lack of dynamism within a space would result in no changes; therefore, the perception of that space would remain the same throughout the day. The lack of dynamism in a space makes the space monotonous after a point. Dynamism can be created within the space by incorporating elements of color and material and also by something as simple as the way the furniture is laid out in the space. All of these elements can be changed over a period of time to maintain the dynamism within the space but not for a very long time. How often could the color of the wall, the material of the furniture or the placement of furniture be changed? With the introduction of light and shadow in the space, the perception of the space can be changed each moment which would leave the user of the space with a unique experience every time. This constant change as the light moves through the space is what makes it dynamic, it allows for a diverse effect throughout different moments in time. According to Tadao Ando, there are three elements that best describe architecture. Those elements are the volume, material and nature. The most important one being nature which includes light, sky and water. Architecture is best perceived in the presence of light as light brings out the diverse qualities of a space like color, texture, volume and form  (Mireia Verges, 2007, p9). Even though light is considered as an immaterialist element, it is successful in giving identity to architecture. Light has been declared as the origin of all beings as it greatly affects our lives and makes life possible on Earth  (Jin Baek, 2009, p115). The physical world is best negotiated in the presence of light. The relationship between man and its environment is enhanced in the presence of light   (William M. C. Lam, 1992, p10). Light has the ability to reveal architecture and create a connection between what people see and what they perceive it as  (Cesar Portela,n. d,p63). Light and shado w can create dynamism within a space by giving the space a meaning which is beyond function. The atmosphere of a space is greatly influenced by the element of light. The value of light should not be underestimated as it is a powerful and strong vehicle of expression. It is very important for us to realize how important light is in the well-being of humans. Hence, we should gain an appreciation of how light influences and affects our lives  (Mireia Verges, 2007, p18). As an architecture student and as an architect in general it is essential that we consider the impact light has on a space when designing. Extra depths of experience can be achieved within the space through the interplay of light and shadow. Those extra depths are achieved through the illusions created and depths that become magnified by light. Light and shadow influences the spatial context and helps to transform the atmosphere within the space. With the correct consideration of light and shadow, atmospheres can be created which are beyond function and most of these constructions are religious in nature. It is believed that natural light is considered as a link between God and man. In religious spaces, light is used in a way such that it arouses the feeling of spiritualism and is successful in conveying the holiness and sacredness of the place. The religious role of light in a sacred and spiritual space is to transform that which is material to something that is immaterial  (Jin Baek, 2009, p112). The worshippers or the visitors are taken into a phase of meditation and peace by the harmonious divine light  (Henry Plummer, 2009, p6). In a spiritual space, light does not stay at the margin of the body of the perceiver but it fills one with the brightness, lightness and intensity by penetrating through it. Jin Baek, 2009, p117). The Impact of an Old Fleet on the Demand for Air T EssayThe presence of light allows architecture to rise above its physical limitations and transform and display signs of life. When light flows through a room, the deadened masses come to life, a mood is created within the atmosphere of the space which changes the perception of the space. One of the most important uses of shadows is that it creates a contrast which leads to a dramatic atmosphere and further creating dynamism within the space. As the source of light is not constant and it keeps moving and changing character, dynamism in the space is created. Just as time changes, the eyes of the users of the space constantly moves to appreciate the space and thus the experience of the user keeps changing with the changing time which leads to a new perception every single time. In all my works, light is an important controlling factor,  says Tadao Ando. One of the most famous works of Tadao Ando which emphasizes the importance of light is the Church of light in Osaka, Japan. The Church of light is located in a residential neighborhood in Osaka, Japan. The existing buildings and the position of the sun determined the layout of the church. The distinct contrast between light and shadow defines the space of the church. The only natural element entering the chapel is light. The light enters the chapel through the cut in the concrete wall. This opening or cut in the wall has a symbolic significance. The cut in the wall extends vertically from the floor to the ceiling and horizontally from one end of the wall to the other. Light enters the chapel only from this cut in the wall and hence the cut in the wall is the only connection to the outside world. As the morning light falls on the slit in the wall, the cross of light is highlighted. The interior of the chapel is kept to the bare minimum, the effect the light has as it hits the space is what is important. Hence, there are no decorations on the concrete walls so that the experience of the user is not disturbed. One important design aspect in the chapel is the profound emptiness which transfers the occupant into a spiritual world. The intersection between the light and the volume in the chapel delicately dramatizes the space such that it creates an instant connection between the user and God. Through light; the space is filled with the essence of purity, spirituality and tranquility  (Tadao Ando,2000,p122). A second work by Tadao Ando is the Koshino house located in Ashiya, Japan. It consists of two concrete boxes which are arranged parallel to the surrounding national park. The two concrete boxes respond to the natural surrounding and are hence buried in the slope of the national park. The natural light is filtered through the wide stairs and it forms an extension of the stage for the everyday lives. Slits are cut purposely in that particular manner such that they act as a filter for attaining different intersections of light and shadow. The exterior is divided into different parts by the help of light and shadow. In the Koshino house, dynamism is created through the interplay of light and shadow  (Tadao Ando,2000,p96). Lastly, a third work is the chapel on Mount Rokko that overlooks the Osaka bay. The building consists of the church and a bell tower which are connected by a colonnade. Fresh air can easily flow through the colonnade as there are no walls. The theme for the design of the chapel revolves around the idea of light and shadow. Directly ahead of the colonnade is the altar and on the left wall there is a window. A shadow is cast in the form of a cross on the floor by the beam and column that articulate the window. Light has always been and will always been a critical factor to architects during the design process. A design may be beautiful and well thought out but is not successful if light is not captured well. As I continue to grow as a designer, thinking about how I want light to affect the building I am designing makes all the difference. It is important to think about the feeling it creates in a space. Light, more specifically natural light is a powerful tool that should be used to its fullest potential. I want to take that into consideration in order to have both a successful design and capture a dynamic perception within the space. Dynamism is created within a space by introducing light and shadow and this is possible as light is not constant and keeps changing with time. Therefore, a space would be perceived differently every single time. As light is considered the origin of all beings, it enables the formation of various perceptions and atmospheres which are beyond function. Thus, light and shadow are essential in achieving dynamism within a space and changing the perception of the space. Bibliography: Baek J. Nothingness: Tadao Andos Christian Sacred Space, Routledge, Oxon. 2009. Print. Holl, Steven. Questions of Perception: Phenomenology of Architecture. San Francisco, CA: William Stout, 2006. Print. Lam, William M. C. Perception and Lighting as Formgivers for Architecture. New York: McGraw-Hill, 1992. Print. Mende, Kaoru. Designing with Light and Shadow: Kaoru Mende Lighting Planners Associates Inc. Victoria: Images Group, 2000. Print. Plummer, Henry. The Architecture of Natural Light. New York: Monacelli, 2009. Print. Portela, Cesar. Light and Architecture. N.p., n.d. Web. . VergeÃÅ' s, Mireia. Light in Architecture. Antwerp: Tectum, 2007. Print.

The Fall Of Rome Essay Paper Example For Students

The Fall Of Rome Essay Paper The Fall of RomeThe Roman Empire was without a doubt themost powerful governing body in the Mediterranean ever. Why did Rome fall?There was not any single cause to the fall of Rome. It was many thingsoccurring in succession to each other. After the Punic wars with Carthage, Romeacquired many new lands that it did not have before. During peace timesit was easy to govern these areas but during war times it proved difficult. The government had to pay soldiers to patrol the frontiers of the empire;it could no longer rely on the loot to serve as the pay for the soldiers. This took a significant amount of money out of the Roman treasury. Someemperors wanted to save money and made the army too small to have controlover such a large empire. The economy of Rome was also suffering. Rome was importing goods from its colonies but wasnt exporting nearlyas much. This created an imbalance of trade. The colonies were creatingtheir own finished goods and no longer relied on Rome for them. New coinswere then made out of lead and gold to devalue the currency. Merchantsnow charged more money because these new coins were not worth as much asthe old ones. This created inflation, this problem plagued the empire untilits fall. The problem of succession also contributedto the fall of Rome. There was never a set system of succession. Afterthe death of an emperor, generals competed with each other for power. Oncesomeone gained power they didnt rule for long; someone often assassinatedthem. This weakened the authority of Rome; corruption was common and lawwas almost non-existent. Diocletian tried to make reforms to makethe empire as strong as it was before. He realized that the empire wastoo large for one person to govern, he split the empire in half and tookcontrol of eastern part himself. He then appointed a co-emperor to rulein the west. He also reorganized the problems in the civil service andmade them responsible directly to the emperor. He increased the size ofthe army and trained them better. To improve the economic health of theempire, Diocletian set limits on prices and wages to slow down inflation. To give some stability in agriculture and manufacturing, he ordered peopleto stay in their jobs. There was no room for promotion. Diocletian diedin 305 A.D. In 324 A.D. Constantine took over as emperor. He reunited the east and west under his own rule. He also built a new capitalat Byzantium, on the Bosporus. He named this city Constantinople. Constantinewanted a new capital that would be a Christian city, not a pagan one. Hecontinued the policies of Diocletian. People saw no need to work hard withno chance of getting ahead. These reforms only slowed down the processof collapse. After Constantines death in 337 A.D., the empire was againdivided. To the north of the Rhine and Danube rivers,lived a group of people known as the German tribes. They were herders andfarmers who had migrated from Scandinavia. As their population grew, theybegan to look for new land. They decided that moving into the Roman Empirewas a good idea. The Roman army was spread thin and could barely cope withthe Germans. In the fourth century, the Huns, a nomadic people from centralAsia, began attacking the German tribes. Thus the tribes looked for protectionfrom the Huns in the Empire. They received permission from the Emperorto live in the Empire. A couple of years later the Romans sent an armyto defeat the Germans and failed to defeat them. This proved that Romewas not invincible. The Germans continued to sack the west; they invadedItaly and sacked Rome. Rome bought peace by giving the Germans most ofGaul and Spain. The Huns then marched into Rome and they were soundly defeatedby Rome and its German allies. The west of the Empire became a mess withno on e in any real control. .u0a157f264442760acd7b09c207c45f63 , .u0a157f264442760acd7b09c207c45f63 .postImageUrl , .u0a157f264442760acd7b09c207c45f63 .centered-text-area { min-height: 80px; position: relative; } .u0a157f264442760acd7b09c207c45f63 , .u0a157f264442760acd7b09c207c45f63:hover , .u0a157f264442760acd7b09c207c45f63:visited , .u0a157f264442760acd7b09c207c45f63:active { border:0!important; } .u0a157f264442760acd7b09c207c45f63 .clearfix:after { content: ""; display: table; clear: both; } .u0a157f264442760acd7b09c207c45f63 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0a157f264442760acd7b09c207c45f63:active , .u0a157f264442760acd7b09c207c45f63:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0a157f264442760acd7b09c207c45f63 .centered-text-area { width: 100%; position: relative ; } .u0a157f264442760acd7b09c207c45f63 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0a157f264442760acd7b09c207c45f63 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0a157f264442760acd7b09c207c45f63 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0a157f264442760acd7b09c207c45f63:hover .ctaButton { background-color: #34495E!important; } .u0a157f264442760acd7b09c207c45f63 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0a157f264442760acd7b09c207c45f63 .u0a157f264442760acd7b09c207c45f63-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0a157f264442760acd7b09c207c45f63:after { content: ""; display: block; clear: both; } READ: Homeless Voting EssayIn the east, Constantinople continuedto be the capitol city. Its rulers called themselves Roman emperors andits people were Roman citizens subject to Roman law. True, the westernportion of the Empire was crumbling, but all through the fifth and sixthcenturies the people of the east could say without a doubt that the RomanEmpire had not fallen. There was no certain official date whenRome was considered to fall. Many historians though, believe it was in476 A.D. A small German chief, Odoacer captured Rome and proclaimed himselfking. The city of Rome was finally overthrown. Despite this, the peoplewho lived throughout the Empire considered themselves Roman citizens andfollowed Roman laws. In the East Rome was still strong. Even today we haveadopted many of the Roman ways of life. Rome influenced every civilizationafter and in a sense we are all Roman citizens. The great Empire of Rome, the greatestpower to ever rule the Mediterranean had fallen. It was unthinkable. Theirfaults in politics, economics and other things contributed to their fall. There was no one single cause; it was many things happening at once, whichcaused the fall of Rome. The leaders of today should look at Romes mistakesand be sure not to make the same ones again.

One Art Essay Example

One Art Paper The art of losing isnt hard to master; so many things seem filled with the intent to be lost that their loss is no disaster, Lose something every day. Accept the fluster We will write a custom essay sample on One Art specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on One Art specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on One Art specifically for you FOR ONLY $16.38 $13.9/page Hire Writer of lost door keys, the hour badly spent. The art of losing isnt hard to master. Then practice losing farther, losing faster: places, and names, and where it was you meant to travel. None of these will bring disaster. I lost my mothers watch. And look! my last, or next-to-last, of three beloved houses went. The art of losing isnt hard to master. I lost two cities, lovely ones. And, vaster, some realms I owned, two rivers, a continent. I miss them, but it wasnt a disaster. Even losing you (the joking voice, a gesture I love) I shant have lied. Its evident the art of losings not too hard to master though it may look like (Write it!) a disaster. Why I chose it She explains a major problem well in this poem. We have so many losses in life and we have to learn how to forget some of them otherwise life will overwhelm us. Only if we do this, we will learn how to deal with the big losses in life and the pain that comes with them. Elizabeth Bishop is trying to teach this important lesson to the reader and she does this by creating a poem with an interesting structure. She increases the amount that is lost after each stanza so the reader can understand how forgetting small losses can help them get over bigger losses. She uses a rhyme scheme of ABA in each of her 3 line stanzas and each middle line of the stanzas rhyme with each other middle line of the other stanzas e.g went, continent, intent. With this, the poem flows nicely which helps the reader understand it. Also I was curious on the poem because of the title. After reading it I questioned how loss can be named an art. Bishop explains this clearly in her poem. Commentary Elizabeth Bishops poem, One Art, is a poem overflowing with irony which uses the structure and expressions to evoke the emotion of loss which Bishop is trying to convey to the reader. She seems to have lost many things in her life and has written this poem for the sole purpose to reassure the reader that if they find control within themselves, they are able to accept the many losses that are in their lives. Loss is something that cannot be mastered, emotion is always attached to loss. But Bishop is trying to tell the reader that with each loss, you endure it more and will ultimately learn to control the feeling, with less pain. The speaker in this poem seems to be Bishop dealing with her inner emotions of loss, trying to master loss so she does not have to deal with the painful emotions afterwards. This is ironic at the very concept of mastering loss, as loss is not a feeling that can be mastered. The structure of the poem is a villanelle as there are five stanzas of three lines followed by a stanza of four lines. Bishop seems to have utilised this structure to increase the readers attention and respect for loss as each stanza progresses. The tone of this poem is recognized by the reader from reading the first line. The poem deals with loss which is associated with death. A poem dealing with this theme will most certainly have a negative tone, and One Art is no exception. The tone changes with each stanza, gaining in sadness as the poem continues. This is because the value of what is lost increases within each stanza. This tone helps the reader emphasise on the value of loss. Bishop uses repetition often and refrains the line The art of losing isnt hard to master which is done to stress on the importance of the title. Also the readers sense of the subject is gained by each repetition as the theme of the poem is emphasised after each stanza. Each refrain builds up stronger amounts of loss. The second stanza is based on the loss of door keys or wasting time. The poet personifies these lost objects, saying that they seem filled with the intent to be lost. This is showing that these objects want to be lost and by giving inanimate objects feelings, it conveys that these objects are not of great importance. These are basically simple losses that one can learn to forget, but as the poem progresses, the amount that is lost builds up, including personal things with much more importance. This point can be proven in the third stanza, where she says Then practice losing farther, losing faster: This is the point in the poem, where she begins to name things that can be lost with much greater importance. Following the third stanza, the next one involves things of personal importance to a person. my mothers watchthree beloved houses. These things are more personal as a home is one which symbolises love and protection, which is a contrast to the insignificant loss of keys. In the fifth stanza, she describes the loss of things with huge importance, two rivers, a continent. Bishop continues the patter of possessions increasing in importance, by describing things which affect thousands of people. She seems to have reached things of the highest importance but finally in the last stanza, it all leads up to the most painful loss, the loss of a lover. After the fifth stanza, she uses a dash to start the last stanza. This is done to show that she is finished describing the loss of material objects, and is moving on to the loss of something with the most importance. Its evident the art of losings not too hard to master though it may look like (Write it!) a disaster. This entire stanza flows together due to the quicker pace and full use of enjambment throughout the entire stanza. The reader was use to the punctuation increasing and pace slowing down each stanza from the first to the fifth, so this increased the impact of pace on the last stanza, making it more powerful. Parenthesis was effectively used to show how hard and painful it was for the writer to write down her emotions into words, (Write it!). Bishop is trying to teach the reader to endure the many small losses, in order to feel less pain in the loss of something with much importance. By breaking away from describing the loss of an inanimate material objects towards a living person, she amplifies the feeling of loss which conveys the message of the poem clearly to the reader. With each stanza, we further understand the emotions which Bishop is trying to convey to us. She uses the title to imply how dealing with a loss is an art in its own accord. An art is something of beauty that requires massive amounts of effort to accomplish. The use of punctuation is another distinct feature of the structure of this poem, with each stanza, the amount of punctuation increases up until the fifth stanza. Bishop increases the value of what was being lost, along with this, the punctuation increases as well. This was done to slow down the pace of the poem so that the reader understands the importance of each possession. When describing each thing that was being lost in the fourth, two cities, lovely ones.two rivers, a continent. Along with the commas, caesura was used as well in the first line to slow down the pace. By forcing the reader to stop in the middle of the line, it takes them by surprise as it was sudden, not done in the poem before. This stanza contrasts with the quicker pace of the first stanza as there was only one semi-colon and comma used. This is clear evidence of the punctuation used by Bishop which greatly emphasises what Bishop was trying to achieve with this poem. This poem was written to show the readers the comparison of loss between different things. This poem may seem simple, but is very deep mainly through the way the poet utilised the structure and the richness in irony. This can be seen by how she refrains the use of loss isnt hard to master. This changes in the last line to loss isnt too hard to master This might show how it is getting harder for the poet to overcome the loss of a loved one. Bishop proves that the loss of trivial things and mastering this loss, will not be able to prepare you for the loss of something beloved by you, which further increases the ironic nature of the poem. In the end she could be all alone, hence the title One Art. She believed that if she could detach herself from pain and forget these feelings, she can begin a new life and grow, but realises that it is too hard for her.

Getting to Know Your Protagonist How to Create “Real” Characters - Freewrite Store

Getting to Know Your Protagonist How to Create â€Å"Real† Characters - Freewrite Store Have you ever read a book where the characters seem so real it’s like they could step off the page and sit down for a coffee with you? Those are the kinds of characters I love - the ones you almost miss when the novel comes to an end. Unfortunately, too many books I read contain characters that seem little more than cardboard cutouts. Being able to craft a protagonist in your story that is three-dimensional and totally â€Å"real† is a skill that a lot of novelists struggle with. If you find it difficult to create those kinds of characters, you’re certainly not alone - but it’s absolutely possible to learn this skill. And it’s not as hard as you might think it is! Keep reading if you want to discover powerful secrets for creating characters that jump right off the page. What Not  To Do You’ve probably come across those questionnaires that many ‘how-to-write’ websites love so much. You know the questions I mean - the ones that are supposed to help you get to know your characters by having you fill in every detail of your character’s life. Where they were born, their middle name, how their parents met, their job, their hobbies†¦ and so on. Here’s my first piece of advice. Don’t rely on those kinds of questionnaires to bring your characters to life. Sure, it can help to have those details to hand when you’re writing, but I’m afraid they’re not going to give you three-dimensional characters. It’s not facts that bring your characters to life. Getting Under Your Protagonist’s Skin Being able to describe what your character looks like is useful, but it’s not what makes him come alive in your reader’s mind. Instead, you need to focus on what makes your character tick. To get under your characters’ skin, you need to know the answers to these kinds of questions: What motivates him? What is she afraid of? Is she emotional, passionate and extroverted or placid, gentle and introverted? What secrets does he have that he’s afraid that others may reject him because of? What influences her decision-making? What’s his life-story? What makes her happy? What makes him angry? How does she present herself to others - and is that at odds at how she feels inside? What are the experiences that have shaped his opinions and reactions to different situations? The emotional details of your protagonist’s psyche are far more important than being able to describe the color of his hair or the layout of her home. When I write fiction, I’ve been known to spend more time getting to know my characters innermost secrets than I actually spend on writing the novel. Taking the time to really get under your characters’ skin can be frustrating when you just want to sit down and write, but trust me, the effort is absolutely worth it. When I look at some of the stories I wrote before I discovered the secrets of bringing my characters to life on the page, I’m embarrassed by how two-dimensional the characters seem. I didn’t spend enough time understanding what made my protagonists tick, and it shows. I’m going to take you through my own 3-step process for creating realistic characters so that you can easily follow a tried-and-tested technique that really works. 3 Powerful Steps Toward Understanding Your Protagonists When you start the process of bringing your characters to life, I suggest you open a new document for each protagonist. This is where you can keep and organize all the details you ‘discover’ and have a handy reference when you start to write your novel. This technique also works for short stories, but you won’t need quite so much detail! Step 1: Exploring the Psyche The psyche of your protagonist and other characters is where their motivations lie. There are different aspects to this - both conscious and subconscious. While it may seem a little weird at first to dig into the subconscious of a character that you’re creating, investing time in this exercise really pays off. To explore your protagonist’s psyche, you need to ask deep and searching questions and dig into as much detail as you can. If you find that you’re struggling with this exercise, you might want to try the ‘empty chair’ visualization. Put a chair opposite you and imagine that your character is sitting in it. Ask them the following questions, as you might do if it was a friend sitting in the chair. What is your primary goal and why is it so important to you? What is the deepest desire in your life? Do you worry that you’ll never reach the point where that deepest desire is realized? If so, why is that? What are you most afraid of? What are your core beliefs about yourself, other people, and the world around you? Do you believe in fairytales? What are your views about marriage, divorce, happiness, success, and failure? If you could sum up your fundamental beliefs in a single sentence, what would that sentence be? What three values describe you the most closely? What principles do you believe should always be adhered to? What drives you to get out of bed every morning? At the end of this exercise, you will have a pretty good insight into the conscious and subconscious things that make your character who they are. If there are other questions you want to ask, go ahead and ask them - this list isn’t an exhaustive one! Step 2: Examining their Behavior Knowing how your character will react in different situations can help you to craft scenes that really bring your protagonist to life. We’ll be looking at why they behave the way they do in step 3, so in this step, you need to focus solely on your character’s behavior and actions. Instead of asking your character questions, this step requires you to really exercise your imagination. By the time you’ve finished with this step, you’ll be confident in knowing how your character will react in a whole range of situations, and it’s this kind of detailed knowledge that allows you to bring your protagonist to life on the page. You’re going to be putting your protagonist (and other key characters) into a range of hypothetical situations, so this step can take a while! You don’t have to go through all the scenarios at once, though - it’s something you can come back to later if you’re short on time. Scenario 1 Your protagonist leaves the office and rides the elevator to the underground garage to get their car to head home. As they’re pulling out of the garage, a black sedan comes hurtling towards them and rear-ends their vehicle. What does your protagonist do? Scenario 2 The phone rings in the middle of the night. Your protagonist sees that it’s an ‘unknown number’ and ignores the call. In the morning, they check voicemail and learn that a friend or family member has been involved in an accident. By the time they get to the hospital, the person has passed away. How do they react? Scenario 3 Your protagonist heads out on a hike one Saturday morning after a busy week at work. After a couple of hours, they come across an abandoned campsite. There’s a still-smoldering campfire that suggests that it’s not long since someone left in a hurry. Suddenly, your protagonist hears the sound of someone sobbing. What do they do? Scenario 4 Your character spends several hours at a family picnic attended by extended family and friends. They have a secret that they thought no one is aware of, but then their cousin makes a comment that suggests the secret is out of the bag. What does your protagonist do? Scenario 5 It’s vacation time, and your protagonist is vacationing in Jamaica. While they’re lazing by the pool, a stranger asks a too-intimate question. How does your protagonist respond? Scenario 6 New neighbors have moved in, and the whole neighborhood is talking about them because they’re not the kind of people who normally live in this part of town (for whatever reason, it’s up to you!). Your protagonist is mowing the front lawn when the new neighbors come out of the house. How does your character respond to them? Scenario 7 Your protagonist discovers that they have a stalker. What aspects of their personality emerge in response to the chilling situation? Scenario 8 At work, your protagonist’s line manager is deported because she’s breached the terms of her visa. Suddenly, your character has to step into a leadership role that they’ve never been trained for. How do they respond, and what kind of leader do they make? Scenario 9 Your protagonist is talking to a friend when they suddenly realize that they’ve caught their friend in a lie. How do they react? (You can flip this one and imagine how your character would behave if a friend discovered that your character has been lying to them). Scenario 10 There’s a freak storm that knocks out the power and phone lines and leaves your character stuck in the office, unable to get home because of flash flooding. Their twelve-year-old child is home alone. How does your character respond to the crisis? If you want to try more scenarios to delve even deeper into your character’s behavior, feel free to create your own! Step 3: Understanding their Influences Now that you understand your character’s psyche a little more, and you’ve delved into the way that they behave, it’s time to start exploring the things that have shaped them as a person. To a certain extent, this is similar to knowing your character’s backstory, but in this exercise, you’ll be delving a bit deeper and exploring facts that might never be revealed in your novel. Backstory is usually used as part of the novel in some form or another, but many of the details that you’ll be uncovering in this exercise are about helping you to understand your characters, rather than providing the context in a story. You can use the empty chair technique again to ask your character about the things that have made them who they are. What is your earliest memory? How have your early experiences impacted on your personality? For example, have they made you: Reserved/shy? Fearful? Timid? Aggressive? Confrontational? Anxious? Determined? Confident? Tell me about your childhood. What kind of relationship do you have with your parents and other close family members? How old were you when you had your first kiss? What were your experiences at school like? Were you encouraged to express yourself as a child? Can you tell me about the 7 most challenging and/or life-changing events you’ve experienced in your life? How have these events shaped you? Do you find it easy to trust other people? Why/why not? Who was your first crush, and why were you attracted to them? When you are faced with a threatening situation, is your immediate response one of fight, flight or freeze? Again, this isn’t an exhaustive list of questions, so feel free to add others that you think will deepen your understanding of your character(s). Real Characters Require Real Effort It would be great if there was a quick and easy way to create characters that just leap off the page, but unfortunately, there isn’t. Cutting corners when you’re creating characters leads to two-dimensional characters that your readers will quickly lose interest in and forget about once the novel is over. If you want characters that are going to stay in your readers’ minds and give you a solid fanbase for future books featuring the same characters, then you’re going to have to put the time in. Trust me, you won’t regret it. What’s more, if you’re planning a series then you only have to get to know your protagonist once, so future novels will be ‘easier’ to write.    About the author: Ariella is an experienced copywriter, editor, and digital marketing consultant. Driven by a passion for writing and content creation she takes pride in producing articles that deliver the latest information in an engaging manner and marketing campaigns that deliver exceptional results. Ariella has a BA (Hons) in English Language and Creative Writing (First), an MA in Theology and Ministry, and is a published author of three novels and a bestselling non-fiction book. A creative at heart, Ariella has 14 years’ industry experience and always aims to keep abreast of current trends and developments. She lives in the UK with her three beagles Zeke, Hope, and Sandy, who always make life interesting.

Struggle of the Spanish Armada Assignment Example | Topics and Well Written Essays - 500 words

Struggle of the Spanish Armada - Assignment Example We have no choice but to turn to back Spain; we have no fresh water, we’re out of food, and our ammunition is limited. Some of my comrades have resorted to eating rope! The English fleet has routed us and we are forced to fight our way around Scotland. From there we will return to Spain, hopefully alive. I have been counting the days and nights but I have lost track of time. The English have stopped their attacks for some reason but now we have a new foe. The treacherous waters rock our armada to its will and the harsh rains beat into ships like stones. The moral of my comrades is beckoned into the depths of the ocean by this raging storm. I pray to our Lord that we will make our way safely back into our homeland. The storm has ceased its attack upon our Armada. I could have sworn that we had about twice as many ships at the launch of the invasion. Our captain and our crew are growing weary from fatigue and empty bellies. Many of the ships of the Armada, including our own, are splitting up and sailing into Ireland. I’m sure our Catholic brethren will be most hospitable. There we can fill our bellies and rest before returning to Spain. As we pulled up into the harbor, we were not met with friendly eyes. Our ships were being sunk and men were washing up ashore, dead and alive. I watched in horror as our own ship was struck by the enemy.  

Oral Colonization of Mutans Streptococci in Young Children Research Paper

Oral Colonization of Mutans Streptococci in Young Children - Research Paper Example The bacterial properties (virulence factors) of these organisms favorable for colonization Can acquiring MS at early age influence incidences of dental caries in later years MS transmission routes. Whether nonmutans in oral flora affect colonization and or action of Mutans. Research question: what are the host and microbe factors influencing oral colonization by MS in young children. Materials and Methods: In the course of research paper preparation the microbiological as well as molecular biological approaches taken by the researchers would be presented. These are used to differentiate between mutans and nonmutans from oral cavity, production of mutacin and glucan, identification of different MS genotypes etc. The methods of longitudinal surveys used in various studies are also part of the intended research. Results and discussion: The results obtained in the chosen host and bacterial factors responsible for MS colonization would be presented. For the convenience of explanation of results the results and discussion are combined in this paper. The manuscript would contain at least a total of 7-8 tables and figures. These are integrated in the text and attached as per the instructions. The title page with author's (of this paper) name and affiliation, abstract, acknowledgement and a bibliography of all sources of literature also to be included in the paper. FULL PAPER Author (s): Affiliation(s): Oral colonization of mutans streptococci (MS) in young children ABSTRACT The aim of this study was to evaluate influence of host and bacterial factors on oral colonization by MS in young children. It was observed during the course of investigation that children acquired MS by horizontal as well as vertical transmission. More... As the report stresses  various surveys, in many countries, have indicated presence of a type of dental caries, early childhood caries. These decays of primary teeth lead to dental abscesses and toothache which often requires anesthesia for treatment. Colonization by mutans streptococci (MS), particularly S. mutans and S. sobrinus, is the major cause of ECC in young children. There are disputes regarding time of entry of oral MS in young children and whether these are part of normal oral microflora or not. Since colonization by MS could be targeted to relieve young children from experiences of ECC, the paper would critically discuss host and microbial factors important for transmission and colonization of these bacteria.  From this paper it is clear that  mutans was also detected in predentate children, despite a low caries rate. Together, these reports suggest that children may be colonized by S. mutans before the "window of infectivity" opens. A predentate infant is not likel y to have MS in salivary flow since swallowing occurs fast while bacterial divisions are only 2-4 times. MS could instead persist by forming adherent colonies on mucosal surfaces.   Tanner and coworkers have demonstrated that the fur ­rows of the tongue appear to be an important ecological niche for oral MS.   It is contrary to the prior observations that MS colonization occurs only at the time of primary teeth eruption.   

Impact of Financial Markets on Economy, Businesses, and Individuals Assignment - 1

Impact of Financial Markets on Economy, Businesses, and Individuals - Assignment Example Retirees depend highly on the returns of their pension funds. Thus, a fall in stock prices may lead to a loss to a portion of the syndicated investment of the funding in the stock market, reducing the overall return and giving them less purchasing power The federal reserve of the United States is the central bank of the country which facilitates the banking system of the country. It provides services for account maintenance, payment and collection services, circulation currency and transferring funds. For the government it acts as a fiscal agent by honouring treasury check, electronically processing transactions and handling the issuance, transfer and redeem of government securities The board of governors is appointed by the president to serve 14 years of office. Their primary responsibility includes the formulation of the monetary policy, approving the currency circulation limitations and setting cash reserve requirements for the commercial banks (FederalReserve.gov, 2014). The board focuses on developing swift payments system in the country and implementing laws that are related to consumer credit. It sets marginal limits to the use of credit or security purchase and reserves regulatory and supervisory rights over the banking system. The chairman of the Federal Reserve is appointed by this board of governors as well. The chairman of the Federal Reserve is one of the active board members and assumes the role of the head of the central bank. Under his leadership, the board of governors of the Federal Reserve carries out their responsibilities of analyzing, interpreting and regulating the financial system of the country. The chairman is required to report to the congress bi-annually to relate the activities and decisions of the central bank. He maintains contacts with the president’s financial advisory council and other economic officials. The chairman also maintains membership of leading financial institutions internationally like the IMF, BIF etc.  

Big Data: Map Reduce Based Outlier Identification for Fraud

Big Data: Map Reduce Based Outlier Identification for Fraud Big Data: Fast, Parallel Map Reduce based outlier identification for Fraud and Intrusion Detection Pooja Vijay Pawar Ann Marie Joy Abstract One of the most challenging aspect of Big Data analytics is real time monitoring of data. Larger and larger amount of data is being collected and stored on a daily basis, thus increasing the need for quick, effective and efficient way of analysing the data in determining potential malicious data. Also network security threats are increasing at an alarming rate and are becoming increasingly sophisticated and difficult to detect. Web traffic generated by non-human activities such as botnets or worms consume network resources, delude people and affect network security. Most of the existing work in Fraud Detection/Intrusion Detection regard being an outlier as a binary property. In this paper we use a relative density based approach implemented as a MapReduce job, which gives a sense of degree of a data point being an outlier; this is more meaningful and also better immune to false positives. Keywords Big Data, Fraud detection, Intrusion Detection, Hadoop, Outlier, Cluster, Security, Relative Density, LOF 1. Introduction We are currently living in a world where we are surrounded and ruled by data. Continuously, exponentially huge amounts of data is collected, stored, processed and made available in a variety of forms every day. Recently, Network Intrusion and Fraud detection has received increased attention with regard to network security, mainly due to this. Big Data is drastically changing the way in which we detect fraud and intrusion in real time using advanced analytic solutions that are very powerful, complex and fast. In this paper, we propose a methodology to detect Fraudulent Web traffic and Intrusion in a network using MapReduce-based outlier detection. These features help in filtering out clients that generate abnormal traffic and specifically show different levels of potential anomalous traffic for each suspicious client. The detected abnormal web traffic can be visualized easily and this method can be implemented for large networks and can be scaled accordingly. Outlier can be defined as a data which is very distinct from the other data of the same dataset, based on some distance measure. Outlier detection, being a significant data mining problem has engendered a lot of research interest in the recent past. As a result, various methods for outlier detection have been developed particularly for dealing with numerical data. However, outlier detection for categorical data still remains an unexplored field. Addressing this requirement, we propose a two-phase algorithm for detecting outliers in categorical data based on a novel definition of outliers. This algorithm initially explores a clustering of the given data which is followed by the ranking phase for determining the set of most likely outliers. The proposed methodology is expected to show better results as it can identify different types of outliers, using independent ranking scheme based on the inherent clustering structure of the given data. Hadoop is a very popular open source Apache project, which is used for storing and processing huge volume of data on commodity hardware. Hadoop package mainly consists of MapReduce Engine and Hadoop File system. Many Frameworks have been built on top of Hadoop. Using the distributed architecture of Hadoop in this paper we discuss how we can exploit it for identifying outliers in captured network data. 2. Related Work There has been lot of research and number of techniques which have been developed in the past two decades with respect to fraud detection and Intrusion Detection. Lot of machine learning techniques such as Neural Networks, Markov model, K Nearest Neighbour have drawn special attention. In this paper we use unsupervised Machine Learning techniques to identify fraudulent transactions using Hadoop. Most current practices to the process of detecting intrusions exploit some form of rule-based study. Rule-based analysis depend on sets of predefined rules that are configured by an administrator and are automatically created by the system. The use of automated system techniques in intrusion detection mechanisms was a significant milestone in the development of effective and practical detection based information security systems. Rule-based systems suffer from an incompetence to detect attacks situations that may occur over an extended duration of time. However most significant benefit of neural networks in intrusion detection is the capability of the neural network to learn the characteristics of abnormal attacks and recognize instances that are unlike any which have been detected before by the network. Majority of studies that proposed Hidden Markov Model to implement IDS are related to host-based systems, i.e., IDS that analyses the actions performed on a single host to detect attempts of intrusion. 3. Outlier Detection Algorithms Outliers can be detected using various different techniques. Some of the techniques are discussed below 3.1 Distance-based and Clustering Approaches Distance-based methods do not make conventions for the data since they basically compute the distance between each point. For example, Knorr et al. Proposed a k-NN technique where, if m of the k nearest neighbours of a point are within a specific distance d, then the point can be classified as normal. Knorr et al. points as an outlier if at least p% of the points in the dataset lie more than distance 10 d from it. These methods show high computational complexity (e.g. nearest neighbour based methods have quadratic complexity with respect to the number of data points) which renders them impractical for really large datasets. Several approaches may be engaged to make the k-NN queries faster (to achieve linear or logarithmic time), such as an indexing structure (e.g. KD-tree, or X-tree); however these structures have been shown to break down as the dimensionality grows. Clustering can be defined as the task of grouping a set of objects in such a way that objects in the same group share some feature similarity among each other than to those in other groups. Clustering is one of the very popular techniques currently being used in outlier detection. Any object that has weak membership to the cluster it belongs to is a potential outlier. If there are any small clusters from other clusters, then the smaller cluster could potentially be an outlier. For instance there could be many different kinds of fraudulent transactions which might have high similarity among themselves and form a cluster. There are additional problems with clustering. Clustering algorithms are optimized to find clusters rather than outliers. Hence, sometimes it may be hard to tell whether a cluster belongs to fraudulent transactions or some new emergent buying behaviour of a legitimate user. Hence before making a final call we must perform additional analysis. 3.2 Statistical distribution Statistical outlier detection was one of the most basic approaches dating back to the 19th century. Multivariate statistical methods have been proposed, together with use of robust outlier’s estimates of the multidimensional distribution parameters, e.g. minimum covariance 9 determinant (MCD) and minimum volume ellipsoid (MVE). One critical problem of statistical-based methods is the suitable model for each dataset and application. Also, as data rises in dimensionality, it becomes ever more perplexing to estimate the multidimensional distribution. As the data increases in dimensionality, data ranges through a larger volume and becomes sparse. In addition to the reduction this has on performance, it also spreads the convex hull, thus altering the data distribution. This can be improved by pre selecting the most noteworthy features to work, projecting to a lower-dimensional subspace, or applying Principal Component Analysis (PCA). Another methodology to deal with higher dimensio nalities is to organize data points in convex hull layers according to their peeling depth, based on the idea that outliers are data objects with a shallow depth value. Fig 1 In this approach one main assumption is that data objects follows a certain distribution (E.g. Gaussian) and normal data objects occur in a high probability region of this model. Fig.1 shows an example where there is high concentration of data points lying in the normal region which associates to normal data points; the mini distributions on both sides of the normal distributions are possible outliers. As shown in Fig.1 outliers will deviate strongly from this distribution. There are lot of issues with this technique too, main being the curse of dimensionality, other being lack of robustness. This is because Mean and standard deviation are very sensitive to outliers. 3.3 Density Based approach In this technique we compare the density around a data point with the density around its local neighbours. The computed density is called an outlier score. The main assumption here is that the density around a normal data point is almost similar to the density around its local neighbours. Here Density/Outlier score means that some clusters are densely packed and some others are not. Mathematically, it is defined as the inverse of the average distance to the k nearest neighbours. Lower density of a data point signifies that the probability of it being an outlier is very high. There have been many variants of Density based approaches suggested in the past few decades, majority of which deal with decreasing the computational time complexity. In Fig.2 the points which are densely packed, appearing yellow indicate normal data points, the ones which are away from the cluster are outliers, possible candidates for malicious data. In this paper, we use this technique to determine possible candidates for outliers. 4. Experiment For our experiment we used KDD Cup 1999: Computer network intrusion detection dataset for testing and evaluating our approach. We used Relative Density [3] based approach for our system. Which involved 4 Map Reduce Tasks. The Algorithms works as follows: Computing K-NN [3] We begin with the notion of K-Nearest Neighbour of object p. Definition: K-Nearest Neighbour of object p For any positive integer k, the k-distance of object p, denoted as k-distance (p), is defined as the distance d(p,o) between p and an object o ∈ D such that: (i) For at least k objects o’∈D{p} it holds that d(p,o’) ≠¤ d(p,o), and (ii) For at most k-1 objects o’∈D{p} it holds that d(p,o’) . Given the k-distance of p, the k-distance neighbourhood of p contains every object whose distance from p is not greater than the k-distance, i.e. Nk-distance (p) (p) = { q ∈ D{p} | d(p, q) ≠¤ k- distance(p) } These objects q are called the k-nearest neighbours of p. We use 2 MapReduce tasks, one to compute the pairwise distance between data points as explained above and other to compute the density of the data point. The density of a data point is simply the inverse of the average distance to the k nearest neighbours. Finding all the neighbourhood group the data points are associated with and also give them unique id We define one more term reachability distance of an object p w.r.t the data point o to determine the neighbourhood. Definition: Reachability distance of an object p w.r.t. object or Let k be a natural number. The reachability distance of object p with respect to object o is defined as reach-distk(p, o) = max { k-distance(o), d(p, o) }. The higher the value of k, the more similar the reachability distances for objects within the same neighbourhood. We use the same MapReduce class as before with slightly different configuration to identify the neighbourhood. Once neighbourhood are identified they are given a unique ID. Using previous results, create a mapping between data point and its density. In a typical density-based clustering algorithm, there are two parameters that define the notion of density: (i) a parameter MinPts specifying a minimum number of objects; (ii) a parameter specifying a volume. These two parameters determine a density threshold for the clustering algorithms to operate. That is, objects or regions are connected if their neighbourhood densities exceed the given density threshold. To detect density based outliers, however, it is necessary to compare the densities of different sets of objects, which means that we have to determine the density of sets of objects dynamically. Therefore, we keep MinPts as the only parameter and use the values reach-distMinPts(p, o), for o ∈ NMinPts(p), as a measure of the volume to determine the density in the neighbourhood of an object p. Definition: Density of an object p lrdMinPts(p) = 1/ Intuitively, the local reachability density of an object p is the inverse of the average reachability distance based on the MinPts- nearest neighbours of p. Note that the local density can be ∞ if all the reachability distances in the summation are 0. This may occur for an object p if there are at least MinPts objects, different from p, but sharing the same spatial coordinates, i.e. if there are at least MinPts duplicates of p in the dataset. For simplicity, we will not handle this case explicitly but simply assume that there are no duplicates. Hence in our MapReduce implementation, first we sort the data points based on density data and the neighbourhood, such that in the input for the reducer, we get first value as density, and the subsequent values are the neighbourhood ids. Determining the Relative Density or LOF (Local Outlier Factor) Results from the previous step is then used in another MapReduce task to compute the relative density or also called as Local Outlier Factor (LOF). Definition: LOFMinPts(p) = The outlier factor of object p captures the degree to which we call p an outlier. It is the average of the ratio of the local reachability density of p and those of p’s MinPts-nearest neighbours. It is easy to see that the lower ps local reachability density is, and the higher the local reachability densities of ps MinPts-nearest neighbours are, the higher is the LOF value of p. In the following section, the formal properties of LOF are made precise. To simplify notation, we drop the subscript MinPts from reach-dist, lrd and LOF, if no confusion arises. Finally, Data Points which have low relative Density or LOF are determined as possible candidates for outliers. 5. Conclusion Existing Intrusion detection system are in nascent stage in handling extremely large traffic and the data transfers in large Networks. MapReduce Framework can handle large amount of data quickly and efficiently. Thus our proposed methodology for Outlier detection using Relative Density based approach not only can handle large amount of data but also scales easily. In near future full of MapReduce based IDS needs to developed and evaluated. We also plan to explore multiple classifier system compared to single classifier to get improved results. 6. Acknowledgement This work is supported by CSE Department, PES Institute of Technology. 7. References [1] Barnett, V., Lewis, T. (1995). Outliers in Statistical Data. Wiley, 3rd Edition. [2] Davide Ariu, Giorgio Giacinto, and Roberto Perdisci, Sensing attacks in Computers Networks with Hidden Markov Models. [3] Ng, Jorg Sander, Hans-Peter Kriegel, Raymond T, Markus M. Breunig. 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[17] DuMouchel W., Schonlau M.: â€Å"A Fast Computer Intrusion Detection Algorithm based on Hypothesis Testing of Command Transition Probabilities†, Proc. 4th Int. Conf. on Knowledge Discovery and Data Mining, New York, NY, AAAI Press, 1998, pp. 189-193. [18] Ramaswamy S., Rastogi R., Kyuseok S.: â€Å"Efficient Algorithms for Mining Outliers from Large Data Sets†, Proc. ACM SIDMOD Int. Conf. on Management of Data, 2000. [19] Fawcett T., Provost F.: â€Å"Adaptive Fraud Detection†, Data Mining and Knowledge Discovery Journal, Kluwer Academic Publishers, Vol. 1, No. 3, 1997, pp. 291-316. [20] Holtz, Marcelo D., Bernardo M. David, and Rafael Timà ³teo de Sousa Jà ºnior. Building Scalable Distributed Intrusion Detection Systems Based on the MapReduce Framework. Telecomunicacoes (Santa Rita do Sapucai) 13 (2011): 22-31. [21] DuMouchel W., Schonlau M.:  "A Fast Computer Intrusion Detection Algorithm based on Hypothesis Testing of Command Transition Probabilities†, Proc. 4th Int. Conf. on Knowledge Discovery and Data Mining, New York, NY, AAAI Press, 1998, pp. 189-193. 1 Onida Electronics: New Product Launch Onida Electronics: New Product Launch LAUNCHING OF A NEW PRODUCT ONIDA LAPTOPS COMPANY DESCRIPTION ONIDA is one of the largest television manufacturing companies in INDIA. It is one of the largest and rapid growing companies in the same field. Onida as a company was founded in 1981 as a public company. Its head quarter is in MUMBAI, MAHARASHTRA, INDIA. Onida deals in a type of industry known as electronic industry. Onida Company started their business with electronics and then expanded their business with various products as LCD TVS, PLASMA TVS, TELEVISIONS, DVD AND HOME THREATER SYSTEM, AIR CONDITIONERS, WASHING MACHINES, MICROWAVES, PRODUCTS RELATED TO PRESENTATION, and INVERTERS AND ALSO MOBILE PHONES. Onida Company is a most popular brand now. It has got his network as 33 branch offices and 208 customer relation centers. Also the company is having 41 depots spread all over the country. Onida is also having a market capitalization of 400 crore approx. also onida electronics won an award as AWARD FOR EXCELLENCE IN ELECTRONICS in 1999 from MINISTRY OF INFORMATION TECHNOLOGY, GOVERNMENT OF INDIA. EXECUTIVE SUMMARY Onida is one of the largest rapid growing companies. It is one of the most successful companies in term of professionalism. The main objective is to prove quality of competitive prices and customer satisfaction. It is one of the objective is to provide NOTEBOOK PC as ensured quality, availability and customer satisfaction. This following marketing plan forms the basis for the launching of ONIDA LAPTOPS by ONIDA COMPANY one of the famous company in India. The analysis will allow us to follow for the achievement of the companys strategic goals. ONIDA LAPTOPS will be marketed to reinforce the companys status as leader in innovation and successful product launching. This new product launching will enable us to add RS.100 crores to companys turnover with a forecasted sales growth prospect of 10-15% over the next 5 years. And while satisfying the need and designing the product to match individuals lifestyle. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in laptop segment. Export potentials in the market will be considered in all the western countries as USA, Russia, France, and Iraq. Nigeria, Yemen and even further expansion can be planed. The main aim of the company is to attract a sizeable market share of the laptop segment. Also the number of customers depending upon laptops rather than personal computers is taken care off. The main aim is to sell one lakh units of laptops in the first year considering as this brand as a new brand and being expertise in the related field having manufactured the product for several brands and having also sold its own televisions. EXPECTED TURNOVER Above chart shows the expected turnovers in crores over the coming years in turnover of onida laptops in various countries. In 2009 as the product is being launching in 2009 only so started expected turnover will be near about 90 lakhs. With the continuous supply of good quality and good work with good customer service expected turnover will start increasing. Company is planning to use new technology and other servicer beneficial for customers and company in terms of turnover which will help in increase the expected turnover to 150 lakhs in 2012. This proves that launching of onida laptops will be beneficial for the organization. SITUATIONAL ANALYSIS ONIDA NOTEBOOK PC is a new expansion line of onida. Onida television portfolio has been well received and now ONIDA NOTEBOOK PC is going to be launched for onidas continues success and future profitability. Onida as a company is famous for quality products at reasonable prices and it offer best facilities. It will offer NOTEBOOK PC or LAPTOPS in various configuration as well as prices to satisfy every kind of customer. One important key to success or for the development of the product is to create product awareness and growth of customer base. MARKETING SUMMARY Marketing summary of onida laptops possess sufficient information about the market needs and customer needs, wants, desires and demands. It will also help to give right offer to right customer so that company can achieve customer satisfaction and can communicate with them in a better way. Also this lead to have some important information about customer which will help to make customer a delightful customer. TARGET MARKET The target market of ONIDA LAPTOPS or NOTEBOOK PC is shown below: Above shows that there is a target market of onida laptops as CORPORATE USERS END USERS OTHERS Environmental analysis Macro environmental factors Growing disposable income and low penetration levels would ensure greater share of wallet for the consumer industry and would help in achieving the predetermined targets. The inventions and innovations would help in shaping the industrys future. It would be necessary to catch the changing trends in consumer lifestyles and offer the right product at right time to facilitate further growth and achievement of targets. There is a need to launch a product which will give maximum customer satisfaction and satisfy there needs. Micro environmental factors The cost would further come down with enhanced possibilities of better and easy cross border talks with suppliers worldwide and the range of offerings Would go up. With the increase in number of players, there would be more action and the industry would feel the buzz around it and would need constant high pitch communication with the customers. Network has a strong influence on the buying decision and the organization that would manage the channel better, would have a substantial edge over the others. Competitive Strategy Onida will try to offer more valuable offerings to the customers and would try to manage customer relationships. Onida as a company in order to be effective and ahead of competition would try to maximize benefits to the consumers. They will also react strongly to price changes made by the competitors and organizations would look at integration on backend as well as the front ends. MARKET DEMOGRAPHICS The profile of ONDA NOTEBOOK PC or LAPTOPS customer consists of the following GEOGRAPHIES, DEMOGRAPHICS, and BEHAVIOR FACTOR: GEOGRAPHICAL FACTORS Geographical factors have been classified as: ONIDA NOTEBOOK will have specific domestic geographic target area. They will serve the product to domestic market. Onida will try to cover the Metropolitan area through their own distribution channel. DEMOGRAPHICAL FACTORS Demographical factors have been classified on the basis of the following attributes: There will be almost same featured notebook pc or laptop for the corporate, end users and other users. University teachers and other researchers can use it for their research work and analyzing the environment. High, Middle, Upper middle and middle class use it and reasonable pricing strategy will help to purchase of these notebook pc by every potential users. BEHAVIOUR FACTORS Its a general behavior of every human that NOTEBOOK PC or LAPTOP increases the status and prestige of the user. In todays busy world there is need of a product which is available with consumer anywhere or any time and at every period of time. Customer feel that they have a separate image and prestige by using ONIDA LAPTOPS. MARKET NEED FOR ONIDA LAPTOPS ONDA LAPTOPS will provides its customers the opportunity to choose NOTEBOOKs with different configuration and varieties.These laptops will also fulfill the requirements of customers and also provide benefit as:- Reasonable pricing Consumer needs a high quality product at reasonable price, for that reason ONIDA try to provide high quality product at a reasonable price. So that more and more customer can be attracted towards onida notebook pc. High quality Consumer want high quality product, which is must be high in regard to performance. ONIDA tried to meet this need of consumer at its level best. Quality was the main point to be taken care of by the company as this the main motto of company. Different varieties Choices of customer vary from person to person .So ONIDA provides different laptop with different features. And provide laptops with different configuration. Product availability One of the important things to be taken care of is Customer and customer seeking availability of product so that they can buy the product at any time they need. MARKET TRENDS ONIDA will produce different type of laptop which not only fulfill quality demand of customer but also reasonable price. So that more and more customer will purchase these laptops. Now a days NOTEBOOK PC production company is growing and more competitors are coming in the market. Now even customer are more aware about the product for that reason they want different types of product with different features and different styling features. The market for LAPTOPS with new and new technologies is growing faster, competition are increasing in these markets. Thus, ONIDA made segments for their product. They divided their customer in to three groups, and give emphasis on each of the group. So that company can capture all kind of customers in market. MARKET GROWTH Gradually total ONIDA Company is going upward with a strong competition. With the increase in domestic market, our international market growth statistics is increasing day by day. Now with the launch of new laptops with newer technology the market share of our company is going to increase further. COMPETITIVE STRATEGIES Onida will try to offer more value offerings to the customers and would try to manage CUSTOMER RELATIONSHIP. The firms in order to be effective and ahead of competition would try to maximize benefits to the consumers. Firms would react strongly to price changes made by the COMPETITORS and organizations would look at INTEGRATION on BACKEND as well as the FRONTENDS. CURRENT MARKET SITUATION OF LAPTOP MARKET Market Overview Luxury goods are now being perceived as necessities as now customers are having higher disposable incomes being spent on lifestyle products. There is a discernible shift in the consumers preference in favor of higher-end, technologically superior branded products, the demand being spurred by increasing consumer awareness and preference for new models now the modern educated customer is not confined to old technologies and old products. Now customers want to try newer products with newer technologies. Quality products with superior technology and technology up gradation have helped the industry to achieve higher growth in terms of volume and also higher realization in value terms. Rate of growth in production has been more in terms of quantity or in volume growth rather than the growth in value terms for a number of products. This has happened because of constantly falling prices over the years due to competition among the MAJOR PLAYERS, AGGRESSIVE MARKETING STRATEGIES AND DECLINING IMPORT TARIFFS. Competition has forced companies to offer efficient AFTER SALE SERVICE and support and this, in turn, has swayed customer preference for good brands. There are positive growth trends in Technological goods segments white goods and consumer electronics during and points to sustained growth because of emerging opportunities and strong fundamentals of the economy. Because of growth in production in the organized segment and domestic availability of branded products due to lowering of import duties and other liberal measures, the share of unorganized segment has come down sharply to only 8 to 10 per cent from 40 to 50 percent. The price difference between branded and unbranded goods has narrowed down and with branded players providing good after sales services and support consumer prefers to buy branded products. The industry related to technology appears to have two clearly differentiated segments. The MNCs have an edge over their Indian counterparts in terms of technology combined with a steady flow of capital. The domestic companies compete on the basis of their well-acknowledged brands, an extensive distribution network and an insight into local market conditions. Competitive strategies revolve around strong brand differentiation and prices. Bargaining power of customers is high due to availability of many brands. Demand is Cyclical and seasonal. Demand is high generally on the basis of requirement of customers as corporate customer or end user. Demand for technology is present throughout the year. There is no preference on the basis of any special month when demand for technology is more in one month than other month. Rural India which accounts for nearly 70% of the total number of households, offers plenty of scope and opportunities for the white goods industry. Increasing consumer awareness and preference for new models have added to the demand in rural areas also. And evolution of education had made more and more people rely on technology. Attractive consumer loan schemes with reduced interest rates over the years by the financial institutions and commercial banks and the hire-purchase schemes have added to the surge in demand. Besides, the consumer goods companies are themselves coming out with attractive financing schemes to consumers through their extensive dealer network. The usage of internet by the market functionaries has lead to intelligence sales of the products. It has helped sustain the demand boom witnessed recently in this sector. SWOT ANALYSIS (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) STRENGTHS Quality product and services. Popular brand name. Continuous research and development Strong existing distribution channel. Increased share of organized sector as compare to unorganized sector. Attractive design. Body made of silver and plastic and available in many colors. Most of the buyers are satisfied. Presence of established distribution networks in both urban and rural areas. WEAKNESSES Poor government spending in infrastructure and other related things. Lack of promotional activities by companies. Low purchasing power of consumers Insufficient capital. Legal and political barrier regarding import, tax and shipment and other difficulties. Difficulties due to competitors. Old technologies. OPPURTUNITIES Low penetration levels Demand of NOTEBOOK PC is increasing. Improved market portfolio. Greater demand due to changing lifestyles Increasing sales throughout the country and internationally. Availability of easy finance. Promotional activities to increase brand image. Growing disposable income of consumers Increasing demand in rural sector. THREATS Strong competitors Legal political difficulties regarding import duty, tax etc. Entrance of new competitors in the market. The price of NOTEBOOK or laptops is decreasing continuously. Cheap Imports from Singapore, China and other Asian countries Higher import duties on raw materials imposed in the Budget 2008-09. COMPETITORS Onida has established its own market. But still they have to face the competitors. Some of the major competitors of onida laptops are: HP: HPs NOTEBOOK is having maximum market share in capturing the market of NOTEBOOK PC in India as well as internationally. HPS notebooks are produced in China. They are holding a leading position for long time in NOTEBOOK PC in our country. ACER: Acer is the Chinese producer of NOTEBOOK or laptops. ACER has its maximum market share of NOTEBOOK PC in Bangladesh. They have fewer shares in Indian market as compare to acre. COMPAQ: Mitsubishi is Taiwan Company. COMPAQ was an automobile company initially. Now it is producing NOTEBOOK PC also. It is now giving a strong competition to notebook or laptop market. DELL: Firstly they produce televisions. But now they have enhances its business by producing NOTEBOOK PC. And DELL is now giving a strong competition in laptop market as well as technological market. MARKET SHARE OF ONIDA PRODUCT OFFERING ONIDA will offers different type of configuration at different price to our consumer for chooses their expected product. Following are the items:- POINTS OF SUCESS Strong quality Better customer relationship management Better service Operational efficiency and integration Effective channel management Constant product change and product mix management Image of brand and product Distribution channel Retention of customer MARKETING STRATEGIES Marketing strategies are helpful in creating awareness, interest and appeal from our target market. So that more and more market can be capture. Basically marketing strategy is based on superior performance of the following areas: Different configuration. Product quality. Delight user. MISSION The main mission is to provide quality and product at a competitive price. Growth in diversity and continuous contribute to the growth is being the main market challenger. Also To benefit society at large through Innovation, Quality, Productivity, Human Development and Growth, and to generate sustained surpluses, always striving for excellence, within the framework of law, and in nothing but the truth in which we base every action 3.2 Marketing Objective Capture the market as a market leader. To attain quantitative and qualitative leadership in the technological sector. Maintaining positive and increased sales growth than the competitor. Increase the market share by market development and services. To increase product awareness and sales by persuasive promotional activities. Becoming a globally recognized and prestigious company through synergistic business investment. Differentiation through innovation and passion through empowerment. Also cost through economies of scale and world class systems and procedures that bring in delight of stakeholders. FINANCIAL OBJECTIVE The company aims to sell one lakh units of NOTEBOOKS in first year of its launching and is expecting a target turnover of Rs.100 Crores from laptop market in first year. It expects to grow at 10-15% in next five years by satisfying customer needs through its offerings. They aim to make considerable profits and achieve economies through backend and front end integration. And maintaining double digit each year. STP (SEGMENTATION, TARGETING, POSITIONING) SEGMENTATION OF MARKET The company has segmented its target market on the basis of incomes and lifestyles. People who are well educated, have lifestyle as an important element and have high income can buy laptop. TARGET MARKET The potential consumers are separated into various segments- Corporate User End User and others. The primary marketing opportunity is sell laptops to these well defined, accessible target market segments. Corporate User: Corporate users are the users who buy the laptops for their official purpose only. The MD, GM, DGM, CEO and other. Levels in offices are the main corporate users. End User: End users are the users who buy the laptops for their personal use. Teachers, Students of private University, businessman etc are mainly consider as the End users. Others: other then as mention above. POSITIONING IN MARKET Onida is trying to maintain its position as a NOTEBOOK company. The position will be achieved by providing quality product, competitive price, and according to consumers demand and by delighting consumers. There should be experienced managers to make awareness about the product to customer. Company is also promising to offer quality offerings and better services and make a satisfied consumer as its brand ambassador. The companys will advertise its product as the synonym of truth and providing it at a reasonable price. STRATEGIES ONIDAS main primary marketing strategy is to seek and firstly create customer awareness regarding the products as well as availability of product. Other marketing strategy are- Providing Total Quality Management (TQM) Customer Orientation Providing international standard products To increase the product line as well as length as per the expectations of the consumers Competitive prices of product. MARKETING MIX ONIDAS marketing mix is comprised of the following approaches to product, price, promotion, and place or customer service. PRODUCT o BRAND NAME The name of the brand is ONIDA NOTEBOOKS. o PPRDUCT CLASSIFICATION ONIDA NOTEBOOK has five types of product. These are-W125U-T3000, W3001U-T4150, W4200-T4500, W4510U, W5520U o QUALITY OF PRODUCT ONIDA is mainly popular for the maintaining of high quality of its products. Total Quality Management (TQM) is purely practiced here. o DESIGN Attractive Design, Color, configuration, Comfortable weight. o PACKING ONIDA supply the notebooks to the users with attractive packaging. It provides special cartoon with strong handling of the NOTEBOOKs to its dealers. o Size The products size vary from to one product series to other product series o Service ONIDA provides best after sales service and take feedback for its products. PROMOTION o SALES PROMOTION ONIDA provide initially shot-term incentives to encourage and purchase or sale of its products. Occasionally company has decided to give special discounted price for its products. Company also decided to give T-shirts, caps, bags etc. to lure the customers. o ADVERTISEMENT Company decided to gives advertisement for ONIDA NOTEBOOK through newspaper, billboard, popular magazine, leaflets, sponsoring on game competition, internet etc. o PERSONAL SELLING ONIDA company is also deciding to sell laptops through personal selling but till now we havent arrange any kind personal selling. PRICE o LIST PRICING Pricing of the product are being made on the basis of technology used in the product and depending upon the various series of onida. The various pricing of various varieties of laptops are: o DISCOUNT Company has decided to allow discount facilities to all the retailers and dealers. o Payment period ONIDA will sell NOTEBOOK on credit to its distributor and retailers and after the sale e period of 2 months can be given for making payment. PLACE CHANNELS ONIDA has its own distribution channel for the distribution of their products. DISTRIBUTOR ONIDA have own distribution channel for distributing their products. Location ONIDA covers district areas of our country to capture the market for their products. TRANSPORTION FACILITIES ONIDA has its own transportation facility for its distributors. Distributors are themselves responsible for taking the products to their showrooms. MARKETING RESEARCH One of the important things is research work. Research is very vital for any company to know about current market position and also to predict future needs. Information is collected through the dealer and retailer. o Question How did you hear about our ONIDA NOTEBOOK product? note the answer and this answer can be use for the promotional activities. o Customer suggestion New feedback service and customers suggestions system to gain additional information. They want to know from the customers about- à ¼ What suggestion do you want to give to company to improve our product? à ¼ Why do you need a laptop and why onida laptop only? FINANCIALS It is very important while the launching of a product to take care of the financial overview of ONIDA NOTEBOOK related to marketing activities. ONIDA address brake even analysis (BEA), sales forecast, expense forecast, and showed how this activity are link to the marketing activity. BREAK EVEN ANALYSIS Break even is a point where cost is equals to sales. The break-even analysis below shows the number of single sales, or units, that we must realize to break-even. Analysis of breakeven point is based on the cost and the sales of a company. SALES FORECAST: Sales forecast means planning or estimation of sales so that future sales can be assessed. ONIDA thinks that the sales forecast will be achieve into the five main streams; W1250U-T3000, W3001U-T4150, W4200U-T4500, W4510U and W5520U. This will steadily increase the sales. As the advertising budget allows the target market forecast, the listed of all the potential customers get divided into separate groups. The forecasted customers group divided into various categories: Corporate Users, End Users and others. EXPENSE FORECAST Every company has to make a prior forecast of expenses. It is important to mark such forecast to limit the expenses made in future. These expenses are to be budgeted at approximately 5% of total sales for 2007-08 and 6% for 2008-09. Mainly expenses are to be tracked in the major marketing categories as:-NEWSPAPER ADVERTISEMENT, PROMOTIONAL EVENTS, BILLBOARDS, PRINTED LEAFLETS, and ADVERTISEMENT IN TELEVISIONS ETC. CONTROLING FACTORS The main purpose of ONIDA NOTEBOOKs marketing plan is to serve as a guide for the organization while launching of the laptops successfully. This plan is all about implementation and changing the business and also to make it better. In this marketing plan we look at specific implementation programs, and the details that it takes to make it happen. The following are the areas which will be specially monitored to enhance the performance of company and launching of laptops. Contingency Planning Contingencies likely to arise: Price War New Technologies in the market More Competitors Companys Strategy to counter the same: Creating value preposition Continuous innovation and product development Creating distinct brand identity