Psychology’s Classical Theorist Essay

In the field of psychology, Sigmund Freud, Alfred Adler, and Carl Jung, developed three distinct theories of personality that to this day, continue to be the foundations on which all modern psychological theories are built. All three of these remarkable men knew and worked with each other. When Adler and Jung praised Freud’s book on dream interpretation, they were invited to join Freud’s circle of peers, who met weekly at his home in Vienna, Austria (Engler, 2006). At these meetings they discussed new and groundbreaking aspects of psychopathology (Comer, 2008). Freud, Adler, and Jung are unequivocally the most influential figures in modern psychology (Comer, 2008). Freud’s concept of the id, the ego, and the superego, are the underlying factors that began all three schools of thought and that provide the foundations of modern psychology (Engler, 2006). Freud believed that the id had no contact with reality and worked on the pleasure principle and hedonistic wants, with no morality involved. The ego develops as children experience the demands and constraints of reality. It uses reasoning to make decisions. The superego is concerned with right and wrong, it is the moral compass, the conscience in each individual (Comer, 2008). Freud believed that people are unaware of the most important personality processes. Like an iceberg, only the small portion of the conscious mind is accessible and above the water. The preconscious, just out of reach, and the subconscious, deeply repressed, is below the water completely. These are the reason for most problems with behavior and the personality, according to Freud (Nystul, 2006). Freud also theorized that the personality was formed by early childhood experiences, called psychosexual stages (Engler, 2006). If a child’s basic needs are not being met during one of these stages, the child may become â€Å"fixated† or stuck in that stage. For example, if an adult smokes, he or she could be said to be â€Å"orally fixated.† According to Freud, infants at the oral stage use their mouths to explore their environment (Engler, 2006). Freud’s emphasis on sexuality is one of the main reasons why Adler and Jung disagreed with him. They thought that Freud put entirely too much emphasis  on the libido and sexual energy in children. Freud and Adler met every Wednesday for eleven years (Comer, 2008). In 1911, Alder, along with eight colleagues, broke away from Freud’s circle to form the school of â€Å"Individual Psychology† (Engler, 2006). Adler’s theory differed from Freud’s in that it focuses on the person as a â€Å"whole.† The Adlerian term, individual psychology, refers to the human being as indivisible, as opposed to Freud’s view of an individual being, internally divided (Engler, 2006). For Adler, each aspect of the personality points in the same direction (Nystul, 2006). Adler saw how humans connect with one another, with family, with friends, with community, and with society as a whole. He believed that this interconnectedness is essential for an individual to develop and to thrive (Comer, 2008). Each person develops uniquely, according to acquired experiences, both past and present. The process starts at infancy, as children compare themselves to older children and adults, they experience feelings of inferiority (Engler, 2006). This is a normal reaction to the awareness of not being able to do as one pleases. These feelings motivate people to strive towards usefulness and to become contributing members of the family, the group, and the society at large (Nystul, 2006). Carl Gustav Jung, long an admirer of Freud, met him in Vienna, Austria in 1907, after Jung praised Freud’s book, â€Å"The Interpretation of Dreams† (Comer, 2008). At this historical meeting they talked for 13 hours (Nystul, 2006). Freud thought that Jung, twenty years his junior, was to become his heir apparent. In 1910, Jung did become the first president of the International Psychoanalytic Association (Engler, 2006). However, in 1914, Jung broke away from Freud, primarily because he disagreed with Freud’s view of sexuality (Nystul, 2006). Using his own theories, he then began the school of â€Å"Analytical Psychology.†Jung’s theory of personality divides the psyche into three distinct parts: the ego, consisting of the conscious mind, the personal unconscious, which contains thoughts, memories, and experiences  that are not presently conscious, but can be, and the collective unconscious (Nystul, 2006). The collective unconscious could be described as a â€Å"psychic inheritance† (Comer, 2008). It could also be a type of reservoir of the human experience as a species. Yet, the individual is never conscious of its presence (Feist, 1985). Jung’s â€Å"Archetypes of the Personality† evolve from the collective unconscious. These are the persona and its shadow, the female anima and male animus, and the self. Jung felt that until balance could be found within these archetypes in each individual, the complete realization of the self could not be achieved (Comer, 2008). The son of a pastor, Jung had a great interest in spirituality and its effects on the personality. His studies and knowledge of eastern philosophy, yoga, and meditation have certainly had an impact on his theories and have contributed greatly to today’s holistic approach to overall health (Nystul, 2006). Jung’s theories and writings have had a major impact on contemporary thought in many areas such as art, music, and literature (Douglas, 2005). Jung also coined the term â€Å"synchronicity,† which can be defined as â€Å"meaningful coincidences† occurring in everyday life (Engler, 2006). Jung claimed that there exists a synchrony between the mind and the phenomenal world of perception in each individual. For example, thoughts of an old friend fill one’s mind in the evening. The next morning, that particular friend calls, or news about them is received, out of the blue. However, no physical evidence has been found to support this idea (Strogatz, 2004). Although Freud, Adler, and Jung had their unique theoretical differences, they also shared many commonalities. For instance, they all utilized hypnosis and dream interpretation as therapeutic tools to treat their patients (Comer, 2008). They also all agreed on the importance of early life experiences and the existence of unconscious processes (Nystul, 2006). In the field of psychology, Sigmund Freud, Alfred Adler, and Carl Jung, developed three distinct theories of personality that to this day continue  to be the foundations on which all modern psychological theories are built. In their day, these three men were on the cutting edge of the newest science of western civilization. If not for Freud, Alder, and Jung psychology would not have evolved into the field that it is today. References Comer, Ronald, J. (2008). Fundamentals of abnormal psychology. (5th edition). New York, NY. Worth Publishers. Douglas, C. (2005). Current psychotherapies. (7th Edition). (pgs. 96-129). Itasca, Ill. F.E. Peacock. Engler, Barbara. (2006). Personality theories. (7th Edition). Boston, MA. Houghton, Mifflin Company. Feist, J. (1985). Theories of personality. New York, NY. Holt, Rinehart, & Winston. Nystul, Michael (2006). Introduction to counseling, an art and science perspective (3rd Edition). Boston, MA. Pearson, Allyn, & Bacon. Strogatz, Steven, H. (2004). SYNC: How order emerges from chaos in the universe, nature, and daily life. New York, NY. Hyperion. NOTE FROM AUTHOR: The only comments from my professor were about APA formatting, like margins, and double spacing the bibliography. No points were lost for this.

Racc

Design and Development of Strategy Processes at RACC 1. What have been the goals of the strategic planning exercise at RACC over the years? What are the advantages and disadvantages of the RACC approach? Previously all the strategic planning exercises involved a wide management participation coupled with bottom-up approach. The aim was the development of a multi-product and multi-channel strategy. In 2000-02 the emphasis of the strategic plan was focused on geographical expansion.Which were formed by participative process by including 21 senior managers from level 1 and 2 who carried out and external analysis, followed by an internal feasibility analysis. As a result, five corporate strategic priorities were identified, with expansion to the rest of Spain as the highest priority. In 2003-06 the focus of the strategic exercise was to tackle the issue of how to capitalize on the successful expansion. The middle level was given more importance in terms of participation.Significant chang es in the market had occurred in 2005 and 2006 along with diversification of RACC’s core business had initiated a change in the approach to strategic planning process to bring the business back to its shape. From a broader participative approach, RACC started practicing a top-down approach. The goal went to being the development of a multi-product and multi-channel strategy while ensuring compatibility with the ongoing and revised strategy that had already begun to be implemented.The objective of the change was to increase the profitability and secure the survival of RACC in the insurance business keeping the multi-product and multi-channel strategy as the key strategy in order to increase cross-selling opportunities and to increase the sales revenue and market share. In 2005, unexpected stagnation of the insurance businesses proved difficult for RACC to function as a result the top management had to abandon the bottom-up approach in order to quickly react to the disturbance in the core business of RACC. 007-08, the senior management deemed it necessary to trigger an update of strategic planning exercise of RACC to incorporate the impact and needs of these ongoing projects and to identify additional initiatives. This was taken into consideration to establish overall strategic coherence and help revamp projects that would ensure future financial stability. The 2008-13 exercise was to be carried out by external consultants since they would have a more objective approach along with a team of 10 top managers. The exercise reinforced the concept of service to the car driver and established ambitious growth targets for RACC in the car insurance.With more emphasis on multi-product and multi-channel strategy to expand the services for car drivers and were designed with ambitious targets. Bottom-up approach/ broader participative approach * Advantages Commitment of the RACC people towards the strategy was formed which resulted in impressive growth in terms of pr ofit, number of members and geographical growth within Spain. * Disadvantages This approach could not foresee the market. The symptoms of stagnation could not be detected which led to an negative impact. Top-down approach * AdvantagesThe strategy allowed it to operate its different business in different ways whilst producing synergies between them. The strategy also provided better customer service and fostered cross-sales as it encouraged better relationships between the businesses. * Disadvantages The current cross-selling activities needed to be improved which proved as a significant challenge as it required updating the current customer information, analysis of competitors and market trends channel mix, geographical expansion, organizational restructuring, definition of commercial supervision redistribution systems and probably many other issues that could arise. . Should RACC go through a more conventional top down approach given that a participative approach did not seem to fo resee the changes in the market? Given that the previous participative and bottom-up approach could not foresee the changes in the market, the top-down approach proved more beneficial since it was more sensible to work with external consultants because of their objective approach.The symptoms of stagnation were unpredicted and to react to such unforeseen circumstances it was required lay emphasis on the top level managers because of their exclusivity towards the strategy and the lack of time to resolve the occurrence. However, the broad participation approach had proved beneficial for a significant time as well, since it involved the organization participation as a whole, which encouraged implementation due to the involvement. But due to the urgency to take remedial action it would not be feasible to initiate bottom-up approach. . Having faced market changes and having updated the corporate level strategy, should RACC go back to broader participation for the multi-channel strategy? In terms of reacting proactively and effectively to a sudden crisis, it is best for the strategic planning decisions to be carried on by the top level along for a more professional, objective and realistic approach. Regarding the implementation of the strategy, the top level can set directions and supervise the lower levels.However, to maintain a balance and motivate the lower levels a bottom-up approach can be considered once RACC obtains a more stable position. To facilitate multi-channel strategy the integration of broader participation can enhance cross-selling with the supervision of the top level managers. Core decisions should be in the authority of the higher levels. 4. Can a participative strategy making process increase the chances of future stable profits for RACC? Yes, as long as the core strategic decisions are under the authority of the CEO and top level.A broader participative approach can be initiated once again when RACC stabilizes itself in the market since this me thod had been adopted from prior times and had in fact double profits previously because of the commitment of RACC people towards the strategy. Although this can only be opted for enhancing multi-channel strategy, since RACC has diversified itself from a broker to having its own insurance products and services and it is difficult for the lower level to comprehend the wide array of multi-products being implemented. Concentration on cross-selling can prove more viable to sustain growth.

Product market cyclicality exerts a powerful influence on a car Essay - 1

Product market cyclicality exerts a powerful influence on a car assembler's sales, value added, cash flow and profit performanc - Essay Example Marketing strategies are guided by the product life cycle stages. This is because as a product moves through its life cycle, competition, pricing, distribution, promotion, and market information strategies need periodic evaluations and alterations. The life cycle of a product begins prior to the product’s entry to the market. It involves the introduction, growth, maturity, and decline phases. 1. Introductory phase. This phase begins when a product is introduced in to the market for the first time. Initial sales for a product are usually rather small, and a high percentage of products characterise this phase. The product however receives approval from its producers followed by purchases from early adopters. â€Å"Satisfaction, reinforced by marketing communication, leads to repurchasing and, as soon as sales increase further, the product exits this phase† (Cant, Strydom, Jooste, and Du Plessis, 2006, p.242). 2. Growth phase. During this phase, sales in the target market grow mainly as a result of purchases by many early consumers, and increase in repurchasing. Greater force is impacted to the demand for the product, as competitors with similar products enter the target market. 3. Maturity phase. This phase is characterised by levelling of a product’s sales growth and demand. Additional competitors with similar products enter the target market. ... 4. Decline phase. During this phase, a rapid decline is experienced in sales and the target market. As a result of this, marketers may exclude some products from the product line, to remove products that do not earn profits. The product life cycle is very significant since it helps in the development of new products. This is because through a developed product, management is able to gain knowledge on how to develop a new product, or improve an existing product. It also helps in profit prediction, since the amount of profits depends on the amount of turnover. Therefore’ â€Å"the management can well predict the firm’s profits in different stages of the life-cycle of the product† (Bose, 2010, p.70). With good knowledge of the product life cycle, it is possible to prepare marketing programmes. This is necessary in order to highlight the different policies, procedures, and strategies needed to be applied at the different phases of a product life cycle. Influence of t he Product Market Cycle on Car Assembler’s Sales Sales and profitability of cars just like other products vary at every phase of their life cycle. By being aware about the market cycle of cars, car assemblers are able to take better advantage of their market positions on motor vehicle sales. Good knowledge of the car life cycles provides crucial indicators to car assemblers on when to launch new cars, when to move to new markets, and when to diversify their car models. This is because through the car life cycle, car assemblers are able to analyse categories of cars, their forms, brands and models. In recent times, there has been a move towards the manufacture and assembly of environmental friendly vehicles. Such vehicles have very little impact on the environment and are

International marketing plan strategy to pentrate new market Research Paper

International marketing plan strategy to pentrate new market - Research Paper Example The present study would cover the aspect of international marketing strategies of Emirates airline in the Indian market. The choice of market assumes significance considering the fact that it is among the fastest growing economies of the globe. The analysis would be done in two parts. The first part would constitute an analysis of the external market environment along with the information about the product and the services being offered by the company. The second section would deal with the market audit and an analysis of the marketing strategies to be employed by the firm in the Indian market. Finally, a set of plausible conclusions and recommendations would be framed on the basis of the analysis conducted in the two sections which would help the firm to establish itself in the lucrative Indian market. Table of Contents Executive Summary 2 Table of Contents 3 Part A 5 Introduction 5 About the Company 6 Product or Service Analysis 8 Environmental Analysis 8 PESTEL Analysis 8 Summary of Part A 11 Market Audit 11 Analysis of Micro Environment 12 Market Analysis 12 External Analysis 15 Customer Analysis 15 Competitors 15 SWOT Analysis 15 Strengths 15 Weakness 16 Opportunities 16 Threats 16 Preliminary Marketing Strategy 16 Product 16 Price 17 Place 17 Promotions 17 People 18 Process 18 Physical Evidence 18 Conclusion 19 Recommendations 20 References 22 Annexure 25 Part A Introduction The dynamics of international trade and business is changing with time. Globalization is the primary reason behind such changes and this has also brought multiple improvements in the field of international trade and business. The business organizations have become more conscious as competitiveness in the global market has been increasing significantly. Besides, the regulatory bodies of different economies are supporting the free trade policies that also led to intensified degree of competition level. In this respect, Hope and Maeleng have identified the free trade policies as â€Å"c ompetition-enhancing device† as these policies enables companies to enter into new markets with greater opportunities (Hope and Maeleng, 1998, p.52). However, when companies decide to expand their business internationally, they have to take many factors into account for success in the foreign market. There are significant differences between the natures and features of domestic market and international market due to cultural diversity, different macro-environmental factors etc. This paper will attempt to deal with international market planning strategy for Emirates Airlines. The primary aim of this paper is to offer a set of actionable and plausible strategies to Emirates Airlines for Indian airline industry. In order to meet this aim, this paper will present an extensive discussions, analyses and findings based on which a set of relevant and effective recommendations will be formulated. This paper will be presented in two parts. The first part will present a brief analysis of company, its product or service and macro environmental analysis of Indian economy with respect of airline industry. Second part will include strategy formulation for marker entry based on the outcomes of analysis. About the Company Emirates Airlines is the largest air travel service company of the Middle East. Sheikh Mohammed bin Rashid Al Maktoum and Mr. Flanagan took the initiatives for starting an airline travel services and they founded a company called Emirates

Decultralization and Education Essay Example | Topics and Well Written Essays - 750 words

Decultralization and Education - Essay Example Such group of students advocates for inclusion into the education system or may go a head to start their own system. The families that have been affected by the government schooling system have often sought alternative means in private institutions. Springs notes that Catholic schooling provided opportunities for the minorities who found public school unfriendly. This paper explores the work of spring in describing the education system of American society. Spring (57), has noted in his book that dominant culture in the United States of America has played a significant role in dictating education policies in United States of America. Dominant cultures or races in the United States have affected the education policies. Some student from minority groups finds it difficult to study in an environment that seems to segregate against them. Spring describes post racial society as one, which does to harbor any segregation or discriminatory traits. This seems not to be the case in America. Man y communities that live in America come from diverse backgrounds and cultures. The society should admit them the way they are and accept the presence of their children in schools without discrimination of any nature. The statement is contrary to what Spring points out in his book. He described the discrimination of the minority students in America public institutions. Post racial society contributes toward such for equality because of the inclination that many communities take towards advocating for common policies that would include members of diverse community. The blacks, whites and the Indians learn in the same institutions and would advocate for policies that give each of the communities an equal space in school. Native cultures of the American played a role in shaping the education system in 19th and 20th century. For examples, the Indians schools promoted the Indian cultures and were less friendly to the non-Indian students. Introduction of policies during the tenure of Presi dent Roosevelt provided an opportunity for creating a learning environment for students from diverse cultures. A senate sub committee of education noted the problems that student of minority cultures face in schools and came up with policies that aim at protecting them. Largely, the championing of the deculturalization by the rights activists has contributed in changing discrimination in schools. Entrenching of the non-discriminatory act has contributed towards stumping the retrogressive policies that promoted discrimination in schools. The democratic space that the society has provides a means of channeling critical issues for discussion. Incorporation of the government policies in education system of United States of America stumped out the dominant cultural policies that inhibited the democratic space in schools. The changes in the education system of United States have occurred due to respect to human rights as documented in the constitution. Legislation of the land provides an equal opportunity for people of diverse culture to pursue their interest without interference. Respect for human rights dictated the actions of people in the society. This legislation has promoted equality in public schools and has worked towards changing the treatment of the minority in schools. Teachers and students have shaped their reactions towards the minority or the less dominant groups in school based on this piece of legislations. Court cases against discrimination

Super Heterodyne Receiver Assignment Example | Topics and Well Written Essays - 2500 words

Super Heterodyne Receiver - Assignment Example Contents Contents 3 1.Introduction: 4 2.Super Heterodyne Receiver: Theory: 5 2.1.Structure of Super Heterodyne Receiver: 7 3.Super Heterodyne Receiver: Features: 9 4.Super Heterodyne FM (Frequency Modulation) Receiver: 11 5.Super Heterodyne Receiver: Applications: 12 6.Advantages and Disadvantages of Super Heterodyne Receivers: 13 7.Conclusion: 13 References 14 Appendices 16 List of Figures Serial No. Figure Page No. Figure 1 Block diagram of super heterodyne radio receiver 7 Figure 2 Structure of the Super Heterodyne Receiver 8 Figure 3 Super Heterodyne FM Receiver 12 List of Tables Serial No. Table Page No. Table 1 The Basic Elements of Super Heterodyne Radio Receiver 9 Table 2 Electrical Characteristics of AM Super Heterodyne Receiver 10 Table 3 Advantages and Disadvantages of Super Heterodyne Receivers 13 List of Appendices Serial No. Appendix Page No. Appendix A Signals generated by mixing two signals together 17 1. Introduction: A super heterodyne receiver is defined as a radio receiver where two signals of radio-frequencies are combined by an action of a heterodyne delivering a signal that exceeds the limit of frequency that is audible. Amplification and demodulation of this produced signal produces a desired signal of audio-frequency. A super heterodyne receiver is also called as superhet (Superheterodyne receiver). The primary objective of super heterodyne receiver is production of an intermediate frequency on a constant basis such that efficiency of amplification and uniform selectivity, along with uniform sensitivity can be obtained (Thomas and Sekhar 313). The design of the receiver is usually such that it has a very good power of sensitivity thereby allowing even weak signals to deliver an output that can be considered as significant. However, there are problems with the receiver as well particularly when a strong station is tunes in to by anyone, a high gain occurs as a result of which amplifiers become overloaded causing poor and distorted intell igence of the receiver to deliver the desired signals (Thomas and Sekhar 313). The present study focuses on an understanding the theory and working of the super heterodyne receiver, thereby learning about its circuit, its features, its advantages and disadvantages and its applications. 2. Super Heterodyne Receiver: Theory: The super heterodyne receiver is one of the most popular radio receivers of the present times. It was invented during the end of the First World War by Edwin Armstrong, an American. Since them the use of the receiver has extensively increased in broadcast radios, televisions, and several other types of receivers. The theory behind the concept of the receiver involves a process of mixing. Two signals are multiplied together by with the use of radio-frequency mixers. With such a multiplication occurring with the signals, there is a direct signal delivered at the input and another produced at the output. The frequencies of the input and the output vary from each othe r, thereby leading new signals to be formed. Thus if f1 and f2 are two frequencies of the input signal, then the signals that are formed newly reflect frequencies of values (f1+f2) and (f1-f2) (The superhet or superheterodyne radio receiver). This can be explained by an example (The

Business ethics Research Paper Example | Topics and Well Written Essays - 750 words - 2

Business ethics - Research Paper Example The alternative is a possibility of traits that are long. Various different traits from successful leaders and leadership positions are identified, and the descriptions are generalities. The focus allows for agreements on the traits with most relevance to effective leadership and theory complexity (Crane & Matten, 2007). In this case, the theory has implications on Robert Nardelli’s approach to leadership. Trait theory awards constructive information on leadership. The focus applies to people across levels from distinct forms of organizations. Management utilizes such information within the theory in evaluating their focus in the organization as well as assessing how the position could be strengthened in the firm (Brenkert & Beauchamp, 2012). Robert Nardelli’s traits include characteristics such as physical vitality and stamina as well as action-oriented and intelligence judgment. It is impactful to have eagerness in accepting responsibility and enhancing task competence. Robert Nardelli shows an understanding of the company stakeholders, followers, and respective needs (OSullivan, Smith & Esposito, 2012). Top management involves skill derived from people and necessary achievement of capacity in the motivation of people. Robert Nardelli showed courage and resolution through trustworthiness and decisiveness in outcomes. Nardelli displayed features of assertiveness, self-confidence, adaptability and flexibility (Crane & Matten, 2007). Contingency/Situational leadership theory concerns the context to which applied leadership is unaccounted for based on Behavioral and Traits theories. Robert Nardelli’s focus is to the situational variables where he modified his leadership styles to personal characteristics and context of a current situation (Baack, 2012). Proponents of the theory add that effective leadership identifies when to adapt their personal characteristics for

E-MARKETING STRATEGY Essay Example | Topics and Well Written Essays - 3000 words

E-MARKETING STRATEGY - Essay Example In a nutshell, the aim of this report is to analyse the fundamental issues related to e-marketing strategy and making recommendations to Michelle who is currently running an outlet Michelle’s Fancy Dress Costumes’ located in the Metro Centre in Gateshead. Correspondingly, it is recommended to create her website as the most important step for achieving the goal of e-marketing strategy. Moreover, extensive range of e-marketing strategy is suggested to her. Alongside, the use of Search Engine Optimisation (SEO) including placing of keywords on-site and off-site was recommended to her. The use of banner and affiliate adverting is also suggested for marketing of her products and services. In the backdrop of increasing effectiveness of direct marketing, the application of e-mail based permission marketing is also recommended to her. Owing to the increasing popularity and wide spread use of social media for marketing, Michelle is also recommended to use social networking sites like Facebook and Twitter in order to reach wide masses quickly and in cost effective manner. The evolution of internet has provided significant opportunities to businesses across the world. The continuous improvement in technology and greater access of internet to large populaces have offered marketers with an opportunity to market both directly and indirectly and conduct their business in an efficient manner. Currently, internet is being used by various business organisations for conducting online sales as well as marketing their respective products or services. Marketing through internet is becoming extremely popular among the marketers in the present day context. Marketing through internet is known by several names such as digital marketing, web marketing and internet marketing. However, e-marketing is the most commonly used term, which has gained considerable popularity amid the

Friend Game Essay Example | Topics and Well Written Essays - 1500 words - 2

Friend Game - Essay Example In the Collin’s article ‘Friend Game’, we identify the abuse of internet services by teenagers who commit suicidal behavior leading to the death of one teenager by the name Megan Meier. The article explains the different roles of each individual in the death of the girl, by sending malicious messages to her which frustrates the girl leading to her sudden death. Despite Tina’s endless trials to find justice for her lovely daughter, she does not get justice, and in return she turns to make the life of Lori Drew miserable. The Drew’s are aware that their daughter is responsible for the death of Megan, but they deny that fact blaming her that she actually took her life. Justice is denied to the Meier’s despite the endless efforts of the reporters who do the investigation to reveal the reality. Meier is a teenager who needs to be protected from malicious actions, and she is protected by the enforced privacy laws and laws governing the use of social media. In my view, she was denied justice is justified by the reasons discussed in the main body of the essay. Megan as an individual lead a natural lifestyle despite the challenges she faced due to her illness, but her parents were in hand to help her cope with the situation. Lori Drew and Megan lived in the same neighborhood, and they were long time friends who played together during their child hood. She was thirteen years and a volley ball player and to crown it all a Chihuahua manic. Despite all this, she led a gloomy lifestyle as she hated herself and could at times need her space something that pissed off her friends who felt neglected when she was not in the mood to play. Like any other girl, she and her age mates lead a social life that they valued so much to their sense of status and acceptance. Through this, she made new friends and exchanged messages about their social life. The sites allow users to rank their ‘top friends’ for the

Integrated Marketing Communication Project Essay

Integrated Marketing Communication Project - Essay Example The designed questionnaire was taken to the chosen set of respondents who were necessarily consumers who had purchased an Apple product. In response to a question on the main aspects that influences brand evaluation by the customers it was observed that the main aspects that influences them particularly in the customer segment of Apple was quality. Customers often perceived a product on the basis of product features and reputation of the brand as they felt it added value to their social status as well. A certain section of the respondents also stated the importance of price as a crucial aspect while undertaking a purchase decision. The survey findings also stated that brands that become a hit with the consumers are normally those that have a good brand image. This brand image is built mainly on the basis of product attributes, service quality and reputation of the brand in the market. Quality is one area that seems to have been the most important factor stated by the respondents as main criteria that makes brands popular and hit in the market. The respondents stated that brands that had a good reputation with quality standards as well as customer service were more likely to be the chosen brand by the customers. It was perhaps for the reason that most of the respondents felt that quality and product features were the most important criteria for decision making by the customers. In the course of the survey it was also found that brand image also depended on the business profile of the organization. Brands like Google and Apple score high with regard to brand image by virtue of the robustness of their business mod els. The survey also revealed that customer service as well as the marketing communication strategy also plays a major role in the development of brand image of an organization as most respondents felt that the manner in which an organization communicated with the customers had a very lasting and comprehensive effect on the overall positioning and brand image of an organization. In response to a question on the ways customers evaluate as brand it was observed that most customers used a cost benefit analysis to analyze a brand. Most of the respondents were of the view that if the cost of a product tends to satisfy their demands then they perceive it to be a good brand. In addition to this respondents also stated that product features and additional facilities like loyalty points, rewards and bonuses also played a major role in the perception of brands among the customers. In summation it was found that most of the respondents stated the importance of the elements of the marketing mix as the essential

Endothelial tight junction proteins Essay Example for Free

Endothelial tight junction proteins Essay Endothelial tight junction proteins Introduction            The endothelium is situated at the inner side of all kinds of vessels and comprises of a monolayer of endothelial cells. Inter-endothelial junctions comprise junctional complexes, such as adherens junctions (AJ), tight junctions (TJ) and gap junctions (GJ) that play essential roles in tissue integrity, barrier function and intercellular communication respectively. These junctional complexes are related to those found at epithelial junctions with notable changes in terms of certain molecules and structure.            Endothelial junctional proteins play important roles in tissue integrity but also in vascular permeability, leukocyte extravasation and angiogenesis. Dormant endothelium may be exposed to stimuli provoking leukocyte extravasation at seditious sites and propagating angiogenesis. Both activities have an intense impact on endothelial cell-cell junctions.            Tight junctions aid the major functional objective of establishing a barrier inside the membrane, by controlling paracellular permeability and sustaining cell polarity. They achieve this by constricting apical or basolateral transmembrane diffusion of lipids and they have been suggested to contribute in regulating proliferation and differentiation of epithelial cells. However, the components that are involved and the signal routes concerned are unknown (Mitic Anderson 1998).            Tight junctions are made up of integral membrane proteins claudins, occludin, tricellulin, junctional adhesion molecules (JAMs), including many peripheral membrane proteins such as the scaffold PDZ- domain proteins. This review will however, focus on ZO-1 and ZONAB. Histology of endothelia junctions            The junctional structures situated at the endothelial intercellular fissure are related to those located at the epithelium; however, their formation is more inconsistent and in most vascular beds their topology is less constrained than in epithelial cells. Adherens junctions, tight junctions and gap junctions are in most cases intermingled and create a complex zonular system with disparities in depth and thickness of the sub-membrane plate associated with the junctional structure (Franke et al. 1988; Rhodin 1974). In contrast to epithelial cells, GJs are often found close to the luminal surface. Hence, the term â€Å"Apical junction† used to jointly describe epithelial TJ and AJ may not be applied to the endothelium. The endothelium forms the vascular barrier with controlled permeability properties between the blood and the underlying tissues.            Tight junctions exhibit considerable inconsistency among different segments of the vascular tree (Franke et al. 1988). This disparity composes a major evidence of vascular bed differentiation of endothelial cells and has a strong impact on vascular permeability and leukocyte extravasation. Variations concern the complexity degree of the occluding strands as well as tight junction composition.            Large Artery endothelial cells, which are exposed to high flow rates, display a well-developed system of tight junctions. Within the microvasculature, tight junctions are less complex in capillaries than in arterioles, and even less in venules. It is important to mention that, post-capillary venules are the primary site of leukocyte extravasation, and accordingly, they display a high content of permeability mediator receptors, such as those for histamine, serotonin and bradykinin. On the other hand, blood brain barrier (BBB) and the blood retinal barrier (BRB) are predominantly rich in Tight Junctions and endothelial tight junctions have been principally studied in these sites.            Endothelial intercellular realms differ from those of epithelial cells by the absence of desmosomes (Franke et al. 1988). The transitional filaments, comprised in the endothelium by vimentin molecules, are poorly connected to cell-cell contacts. However, contrary to the situation in epithelia, the vimentin filaments may be associated to endothelial adherens junctions in junctional structures similar to desmosomes, called complexus adherens.            It must be emphasized that interendothelial junctions are vibrant structures, subjected to multiple regulations. Moreover, leukocytes extravasate majorly in postcapillary venules either through transcellular or paracellular methods. Extravasation via the intercellular junction is a rapid and controlled process, through which the leukocyte is squeezed in the fissure (diapedesis), followed by rapid junction reformation.            ZO-1 is a protein located on the cytoplasmic membrane plate of intercellular tight junctions and is engaged in transducing signals at cell-to-cell junctions. ZO-1 links tight junction transmembrane proteins to a cytoplasmic plaque and the actin-based cytoskeleton (Aijaz et al. 2006; Tsukita et al. 2001). In epithelial cells, ZO-1 interrelates with the transcription factor ZONAB to regulate cells proliferation in a cell density related manner (Balda Matter 2000); however, the functions of ZO-1 and ZONAB in endothelial cells are still not clearly understood.            Unpublished work shows that downregulation of ZO-1 in endothelial cells stimulates redistribution of two transmembrane proteins; claudin-5 and JAM-A, and radical changes in the cytoskeleton affecting the localization of mechanosensor proteins and VE-cadherin role in the control of cell-cell tension.            These observations imply that one function of ZO-1 in endothelial cells is to coordinate components of the tight junction and associate them to the cortical cytoskeleton. However, it is unfamiliar whether the ZO-1 associated transcription factor ZONAB is linked to such ZO-1 effects.            Despite the fact that, ZO-1 explicitly associates with epithelial tight junctions (Stevenson et al. 1986), it has been observed that the protein appears in the nucleus in the process of proliferation (Gottardi et al. 1996). While the functional impact of the nuclear localization is currently not clear, studies reveal that these discrete subcellular distributions of ZO-1 are exquisitely sensitive to the state of cell-to-cell contact.            ZO-1 plays a major role of restraining ZONAB and regulates its accumulation in the nucleus through cytoplasmic sequestration. MDCK cells found in the epithelium exhibit two forms of this Y-box transcription factor (ZONAB) i.e. ZONAB -A and ZONAB -B which vary in a 68-amino acid supplement. Both categories of ZONAB bind to ZO-1 and link with intercellular junctions (Balda Matter 2000).            ZONAB was initially designated in canine kidney epithelial cells (MDCK) and is a Y-box transcription factor. Y-box transcription factors are multipurpose control mechanisms of gene expression and studies suggest that they play a common role in enhancing proliferation (Bargou et al. 1997). ZONAB is one of the tight junction-associated dual localization protein: it localizes to junctions where it attaches to the SH3 surface of the adaptor protein ZO-1, and to the nucleus where it regulates transcription.            The distribution of ZONAB is controlled by the cell density as it localizes to both junctions and nuclei in low density, proliferating cells, and becomes constrained to the cytoplasm in high density cells (Balda Matter, 2000). This distribution is also exhibited in its transcription activity, as ZONAB is transcriptionally vigorous in proliferating cells but inactive in non-proliferating cells. In the MDCK cells, ZONAB is necessary for normal rates of proliferation and controls G1/S phase transition (Balda et al. 2003).            ZONAB affects cell cycle development by two distinct processes: it controls the nuclear accumulation of CDK4 through a direct interaction and controls manifestation of genes encoding cell cycle regulators for example, PCNA and cyclin D1 (Balda et al. 2003; Sourisseau et al. 2006 ).            In 3D principles of MDCK cells, regular ZO-1 and ZONAB processes are necessary for epithelial cyst formation, implying that the Y-box transcription factor also controls epithelial differentiation (Sourisseau et al. 2006). Since ZO-1 and ZONAB can also relate with other types of intercellular junctions, for instance the gap junctions, in cells that lack tight junctions, it is possible that ZO-1 or ZONAB signaling is also of useful significance in other cell types other than epithelia (Ciolofan et al. 2006; Giepmans Moolenaar 1998). Aims of the study            The aim of the study is to understand the functional consequences of downregulation of ZONAB in endothelial cells, and whether and how ZONAB cross-talks with other junctional components to regulate endothelial cell migration, proliferation and angiogenesis. Currently, we are looking at similarities and differences between the phenotype of downregulation of ZO-1 or ZONAB by RNA interference. Changes in expression and localization of a given protein are analysed using specific antibodies for immunoblots and immunofluorescence. Preliminary Results            It is observed that downregulation of ZO-1 or ZONAB resulted in similar redistribution of actin and vinculin from cell-cell junctions to stress fibers and focal adhesions, respectively. However, the localization of transmembrane proteins such as Claudin-5 and JAM-A is affected by downregulation of ZO-1 rather than by downregulation of ZONAB. The localization of the polarity protein PAR-3 is changed in both conditions.            Additionally, downregulation of ZONAB causes changes in ZO-1 by immunofluorescence that needs to be tested for expression by immunoblots. Next, we will characterize other transmembrane proteins (e.g. MD3 and claudin-1), polarity proteins (PKCzeta), Rho regulators and mechanotransducers such as PAK2, Zyxin and YAP.            ZONAB is a DNA and RNA binding factor that it is involved in transcription (e.g. cyclin D1 and PCNA) in the nucleus and translation (e.g. cell cycle inhibitor p21) in the cytosol. Thus, we are also trying to identify new genes regulated. We have identified that expression of fibronectin is regulated by ZONAB. We are evaluating whether the changes in protein expression of fibronectin are due to ZONAB role on transcription or translation, using actinomicin D to inhibit transcription or cyclohexidimide to inhibit translation. Additionally, we are validating new genes identified by cDNA array analysis of endothelial cells with downregulation of ZONAB.            The tight junction localizing protein ZO-1 symptomatically forms a continuous band around the apices of well-differentiated, confluent, polarized epithelial cells in culture. However, under nonconfluent conditions, endogenous ZO-1 can localize to the nucleus in addition to the border of cell-cell contact.            ZONAB manifestation tends to be high in proliferating but low in growth-impeded MDCK cells, implying that high manifestation levels might be a necessity for cell proliferation (Balda Matter 2000).            ZONAB confines in the nucleus as well as tight junctions in proliferating cells, however, it is not noticeable in the nucleus of nonproliferating high density cells (Balda Matter 2000), proposing that accumulation of ZONAB in the nucleus might be necessary for efficient proliferation.            ZO-1 quantities are low in proliferating cells and they rise with cell density, and overexpression of ZO-1 hinders accumulation of ZONAB in the nucleus (Balda Matter 2000); hence, ZO-1 may control proliferation by inhibiting ZONAB from accumulating in the nucleus. Overexpression of ZO-1 in low density cells triggers a redistribution of ZONAB from the nucleus to the cytoplasm and reduced proliferation.            CDK4 is a major regulator of G1/s transition (Sherr 2000; Malumbres Barbacid 2001). Thus, ZONAB could control proliferation by regulating the process or the localization of CDK4. Since ZONAB binds CDK4, the nuclear pools of the two proteins may diminish in a parallel manner.            Symplekin is combined with ZONAB in the nucleus; hence, it could be argued that Symplekin modulates the transcription activity of ZONAB. Increased expression of Symplekin results in stimulation of the transcriptional suppressor ZONAB. However, it is also noted that Symplekin is absent in endothelial cells (Keon et al. 1996).            ZONAB controls cell cycle entry. ZO-1 overexpression results in a reduction in DNA synthesis, implying that entry into S-phase was distressed.            These experiments will allow understanding the role of ZO-1 and ZONAB in endothelial cells. Depending on the results, we plan to test how these two proteins are involved in endothelial stress conditions such as shear stress and high glucose. Conclusion            The collaboration of ZO-1 with tight junctions can only be significant for the stabilization of ZO-1, as opposed to attaching ZO-1 to the plasma membrane so as to constrain nuclear accumulation of related proteins. This is supported by the opinion that a truncated protein comprising only the HA-tagged SH3 domain accumulated in the Cytosol, but was adequate to decrease proliferation and nuclear accumulation of ZONAB (unpublished data).            ZONAB and ZO-1 control proliferation and the ultimate cell density of MDCK cells. Explanations that ZO-1 accumulates with increasing cell density, and overexpression of ZO-1 in transfected cells lowers the final density proposes a pattern in which ZO-1 serves as a measure for cell density whereby, on reaching the threshold level, provokes growth impediment by cytoplasmic sequestration of ZONAB and the related cell cycle kinase CDK4. It will be essential to control how the ZO-1 or ZONAB pathway associates with the other signaling methods that affect proliferation.            Vascular endothelial stress induces dysfunctions that have been implicated in many diseases such as diabetes and diabetic retinopathy. Therefore, characterization of the role of tight junction molecules in different endothelial cell behavior and functions will help us to understand the molecular mechanisms of disease pathogenesis and these findings may be implicated in prognosis and possibly to develop new treatment strategies. References Balda, MS and Matter, K 2000. The tight junction protein ZO-1 and an interacting transcription factor regulate ErbB-2 expression. EMBO J. 19, pp 2024-2033. Balda MS, Garrett MD and Matter K, 2003. The ZO-1 associated Y-box factor ZONAB regulates epithelial cell proliferation and cell density. J. Cell Biol. 160, pp 423-432. Bargou RC, K Jurchott, C Wagener, S Bergmann, S metzner, K Bommert, MY Mapara, KJ Winzer. M Dietel, B Dorken, and HD Royer, 1997. Nuclear localization and increased levels of transcription factor YB-1 in primary human breast cancers are associated with intrinsic MDR1 gene expression. Nat. Med. 3: pp 447-450. Ciolofan C, Li XB, Olson C, Kamasawa N, Gebhardt BR, Yasumura T, Morita M, Rash JE and Nagy JI, 2006. Association of connexin36 and Zonula occludens-1 with zonula occludens-2 and the transcription factor zonula occludens-1 associated nucleic acid-binding protein at neuronal gap junctions in rodent retina. Neuroscience 140: pp 433-451. Franke WW, P Cowin, C Grund, C Kuhn, HP Kapprell, 1998, The Endothelial Junction: the plaque and its component., in: N. Simionescu, M Simionescu (Eds.), Endothelial cell biology in health and diseases, Plenum publishing corporation, New York. pp 147-166. Giepmans BN and Moolenaar WH, 1998. The gap junction protein connexin43 interacts with the second PDZ domain of the zonal occludens-1 protein. Curr. Biol. 8. Pp 931-934. Gottardi CJ, M Arpin, AS Fanning and D Louvard, 1996. The junction-associated protein, zonular occludens-1, localizes to the nucleus before the maturation and during the remodeling of cell-cell contacts. Proc. Natl. Acad. Sci. USA. 93: pp 10779-10784. Keon BH, S Schafer, C Kuhn, C Grund, WW Franke, Symplekin, a novel type of tight junction plaque protein, J Cell Biol. 134 (1996) 1003-1018.Malumbres M and M Barbacid, 2001. To cycle or not to cycle: a critical decision in cancer. Nat. Rev. Cancer. 1: pp 222-231. Mitic LL and JM Anderson, 1998. Molecular architecture of tight junctions. Annu. Rev. Physiol. 60: pp 121-142. Rhodin, JAG 1974, Histology, Oxford University Press, New York. Sherr, CJ 2000. The Pezcoller lecture: cancer cell cycles revisited. Cancer res. 60: pp 3689-3695. Sourisseau T, Georgiadis A, Tsapara A, Ali RR, Pestell RG, Matter K and Balda MS, 2006. Regulation of PCNA and cyclin D1 expression and epithelial morphogenesis by the ZO-1 regulated transcription factor ZONAB/DbpA. Mol. Cell. Biol. 26, pp 2387-2398.Stevenson, BR, JD Siliciano, MS Mooseker, and DA Goodenough, 1986. Identification of ZO-1: a high molecular weight polypeptide associated with the tight junction (zonula occludens) in a variety of epithelia. J. Cell Biol. 103: pp 755-766. Source document

Political Issues Relating to Immigration Essay Example for Free

Political Issues Relating to Immigration Essay Reaction to the immigration problem in the United States is as diverse as the people living in the country. There are common public and political opinions on immigration; there is also factual information, which alters positions. The media plays a major role in how people react to the issue of immigration in the United States of America. There is a lot of news lately with a focus on immigration and undocumented persons in the United States. Illegal immigration has been present in the United States for a long time. The first law that the United States had against persons entering the United States was against convicts or prostitutes to enter the country. From 1892 to 1954 Ellis Island admitted over 12 million legal immigrants. Now the United States has quotas on how many can migrate to the country. Illegal immigration became more of a problem being looked at in the twentieth century. Then End Illegal Immigration group states, â€Å"Today, over one million immigrants enter our country per year, while illegal alien population rows by about five hounded thousand per year† (End Illegal Immigration, April, 2011). In May of 2011, the latest version of the DREAM Act was introduced. The DREAM Act was first introduced in March 2009. This act stands for the Development, Relief, and Education for Alien Minors Acts. The Dream act would enact two major changes in current law. The first would permit some immigrant students who grew up in the United States to apply for temporary legal status and eventually obtain permanent legal status and become eligible for U.S. citizenship if they go to college or serve in the U.S. military. The second would eliminate a federal provision that penalizes states that provide in-state tuition without regard to immigration status (National Immigration Law Center, 2011). Immigration has been a constant problem politically for elected officials. There cannot  be mass deportations; we cannot control every inch of the United States borders. Presidents and Congress try their hardest to develop new ideas or to improve old ideas on how to get the border control situation unde r what it should be, under control. One article from US News states, â€Å"Why, then, have we had so many Latin Immigrants, many of the illegal? Because of the apparatus of state has proved weaker that market focus: The old INS (now the CIS) and the understaffed Border Patrol have been among our least competent federal bureaucracies. And because the family unification provisions of the 1965 act allowed legal immigrants to bring in not just young children but also other relatives (â€Å"chain migration†), and because the Fourteenth Amendment makes anyone born in the United States a citizen.† (Barone, 2007). Problems such as these could be avoided in the future. Due to this opinion, I am forced into seeing that America is forcing this problem of undocumented immigrants on itself. Many of the articles found are biased on this view. The subject is sensitive for those that are illegal immigrants as well as American persons. Most articles are biased and the majority is on the American side. An example, one article read called Adverse Impacts of Massive and Illegal immigration on the United States, Blondell states, â₠¬Å"Data has long been collected about the cost to American taxpayers from illegal immigration and the presence of low skilled immigrants (2008)† Statements like this are clearly on the side of the American people. For the most part, the author uses objective means to portray the undocumented immigrants. This article’s biasness does affect the view on how many see the undocumented immigrants. Due to the articles, some look at the immigrants as criminals, sometimes murderers, or as if they are lower than life and not worth our time. It is not fair to judge or be judged for the exact same thing the colonists came to America from England and what this country was founded. There are numerous issues revolving around undocumented immigrants being in the United States. One of the biggest concerns surrounds the fact that of the economic cost. Taxpayers see the cost as unnecessary and unjust and unfair. The many illegal immigrants put a major dent in taxpayer’s accounts when it comes to healthcare and education. The taxpayers put out approximately $15-$20 billion dollars per year to provide for illegal immigrants to have a better life in the United States. Many will argue that having the illegal immigrants pick our fruits,  vegetables and work on the farms are keeping the cost of produce down due to the fact that wages paid are much lower than minimum wage. Blondell states â€Å"For every dollar spent, just 18 cents go to the farmer and one-third of the cost, or 6 cents, goes to the migrant laborer. Even if costs for farm workers increased 40 percent, the total increase in cost per household would be about $8 a year. A $1.80 head of lettuce would increase in price by at most, 10 cents. (2008). Another issue that is felt to stem from immigrants is crime. In reality they are breaking the law by crossing the border without the official papers. There are many other laws they are breaking if one sits back and thinks about it. They are evading taxes, working without permits, and faking identities. By this, using fraudulent identification cards, social security cards or driver’s licenses. There are also environmental issues surrounding this issue. These issues include poverty and language barriers. With the language barriers, it makes it very difficult to educate these people on the way of American people. As a manager, I would want my employees to be comfortable with everything around them. I would ask them if they were comfortable and what could be done to help the situation. I feel it is important for the staff to feel safe and comfortable in the environment that they come to everyday to make a living for themselves. I would also maker sure that no hurtful statements were said and not allow stereotyping. I would want my employees to get to know each other and be open with each other. I would encourage them to respect each other and the differences we all bring to the table. As much as we do not like it, illegal immigration is here and there does not seem to be to much being done to stop it. As a country, we should be open to change, but at some point we have to close the gaits and take care of what we already have here. References Barone, M. (2007). U.S. News World Report. Retrieved from http://www.usnews.com/usnews/opinion/articles/070527/4barone.htm Blondell, J. (2008). Adverse impacts on massive and illegal immigration in the United States. The Journal of Social, Political, and Economic Studies, 33(3), 328-350. Retrieved from http://search.proquest.com/docview/216799786?accountid=458 End Illegal Immigration. (April, 2011). History of Illegal Immigration in U.S. Retrieved from http://www.endillegalimmigration.com/history_of_Illegal_Immigration_in_US/ National Immigration Law Center. (2011, May). Dream Act: Summary. Retrieved from http://nilc.org/dreamsummary.html

Importance Of Stakeholders In An Event Launch Tourism Essay

Importance Of Stakeholders In An Event Launch Tourism Essay This report discusses launching of a new tablet launched by apple. This is a brand new model of a tablet that can be used by anybody and it is also suitable and adopted for every user including children with leaning disabilities due to its customizable features. As a consultant working with the companys event planning team for this product launch, this report will be focusing on the process of planning this event. The process of how to get the potential customers and key stakeholders persons informed and invited to the event. And most important is for the planning process to lead to achieving the companys goals of higher sales targets and to promote the new product to the customers. To meet this, the event needs to be planned in such away that the invited guests and all potential customers gets a positive experience that promotes the image of the company and the brand being marketed. INTRODUCTION Event planning is the procedure of handling a project of this kind through arranging such as a conference, a convention, a trade fair, a team building activity, a hospitality gathering or an exhibition. The planning process includes drawing a realistic budget, drawing a timetable of every activity, choosing and reserving the event venues, obtaining permits where necessary and needed. Planning and making arrangements for food and drinks, harmonising transportation of people and items, designing a suitable theme planning for every activity. There is also need to chose and invite keynote speakers and promoters in good time and ensuring that the venue is well facilitated and equipped with a good public address system if planning for big audiences. Risk management needs to be accounted for while having some contingency plans in cases of eventualities. Event Planning consists of coordinating every little detail of planning from the speakers and meeting location to arranging for printed mat erials and advertising the event itself through chosen media. Event planning begins with determining the objective that the sponsoring organization wants to achieve. Planners strategically choose speakers, entertainment teams and activities, content, and arrange the program to present the organizations information in the most effective way. Meeting planners are responsible for selecting meeting venues, likely guests and how to get them to the meeting. (Institute of Event management, 2012) According to Fill(2005), Marketing communications is a management process through which an organisation endeavours to share its product information with its various audiences. Through understanding the audiences communications setting, organisations seek to cultivate and present messages suitable for their identified stakeholders and interest groups before evaluating and acting upon any responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural positive response. This Tablet being an electronic item has a potential for a very wide market. It is likely to attract attention from various individuals and groups of people who may include students, teachers, parents of children with learning disabilities, educational institutions and just the general public. OBJECTIVES OF AN EVENT PLANNING Every event planning or product launch should have its goals and objectives to form the vision because without them, your event will not have any defined vision. However, an event can have one or many goals and multiple objectives supporting the goals which are necessary to the success of the event. There should be more than one purpose for an event planning, for example this event is about launching a new product by raising sales target and also promoting the brand. The main purpose of this product launch is to put across our communication strategies either by using the push or pull strategy. The main focus strategy which will be more vital with this product is the pull strategy, by focusing more on the direct consumers than business to business consumers which is also referred to as the push strategy. PROCESS OF PLANNING AN EVENT One very essential stage in an event planning is to have a budget to guide your expenditure and it is also your responsibility as the event organiser to stay within the limits of your budget. Similarly, your also need to develop a marketing strategy which includes advertisements either through the media, internet or digital media for example, social networks and focus groups. And to coordinate the communications and promotional activities for your event as the success of your event will ultimately depend on your ability to sell the event to those attending it. (Carter L., 2007) In order to create an event to fulfil your customers objectives and be everything that they hope it will be, it is important to begin with their event vision. This is where you will be able to determine what is most important to them. Event visualization is after event objectives have been set out, should be your first starting point for planning the event. For this product, apple needs to focus on the PULL strategy as this product is most likely to directly to individual consumers. So a good part of the advertising budget for this event should be committed to digital marketing such as internet marketing, use of social websites like face book, tweeter and the like. Internet advertising through search engine optimisations, email marketing using their existing customers database, contacts and referrals would also be suitable strategies for this product. Use of mobile marketing strategies such as text messaging, ringtones, games demonstrating the product and its new and unique features would prove a success for this kind of item. The beauty of these media is that they would even lead word of mouth since the messages are targeted at the consumers directly. Another good strategy would be to target influential stakeholders and customers invitation to a well planned corporate launch event. In order to host an event that will fulfil your companys objectives and yet have appositive impact to the guests, the planners need to have a clear vision. This is where you will be able to determine what is most important and prioritise the process. Choosing a location is also a very important stage in an event planning, and it needs to be booked at a very early stage to avoid any delays or last minute disappointments. The location needs to be convenience for the visitors and there should be enough room for product display and also for visitors to have space to work around the products and demonstrate them as well. Parking should not be a problem as most of the guest will be driving to the event. Team building is very important in an event planning process; you need good staffing and a security plan. Such a plan is the glue that holds the event together. Coordinate the efforts of your staff (paid and volunteer) and vendors with the venue contact person. Include details such as when vendors arrive, where and how they unload their equipment, where they set up, and how they manage all aspects of the event. You should also address how and when they will tear down and load up to avoid costly surprises. Effective communication on-site is critical. All staff should be fluent in how to operate your communications system (such as walkie-talkies and headsets) and how to contact those responsible for emergency support. Every event needs to address security, even if it just includes hiring an off-duty police officer, working with the hotels security team, it will be worth it. Having a list of emergency phone numbers handy is also helpful. (Jodi W., 2010) Also, another essential part of such an event is to provide the guests with food and refreshments. If possible, hire a DJ to provide the visitors with music to make the environment lively and lift the spirits of the visitors. Engage your customers with conversations by contacting them face to face specially the key visitors and stakeholders. If possible equip your team members with good knowledge of the product to engage with the customers and get them to try the Tablets for themselves and not just be told about them. You could go a further step by setting up an offer price for a promotional sale of the tablet just for this launch day. This will encourage customers and stakeholders to attend, have personal experience with the product and afterwards spread word about it. It might also get many people excited to take advantage of the promotional price and boost the sales. Such an approach is deemed likely to produce positive results. According to Duncan and Moriarty (1997), there are some communications that arise from unplanned or unintended experiences and also there are planned marketing communications. IMPORTANCE OF STAKEHOLDERS IN AN EVENT LAUNCH Stakeholders include, suppliers, customers, investors and the media, they are very important in an event planning because they can be affected by the event and the event also can be affected by the type of evaluation received by the stakeholders. In order to realise the success of an event, it is important to have open communication channels among all stake holders. Since events have broader impacts on a wider public, such open communications will bring more feedback to the company. It is also important to remember that stakeholders are people with vested interests in the company and its products. They are therefore potential attendees. Stake holders add value and reputation to the success of the whole event. Moreover getting the right stakeholders to your event can create the prospect of a great evaluation for the future event planning as well. You can find out what the views and thoughts of key people and important stakeholders by engaging in face to face charts with them throughou t the event.(Robinson P. et al 2010). EVENT EVALUATION PROCESS Finally, as soon as the event is over and the guests have all gone home, while you may be eager to put your planning documents and files away and move one, right after the event is the right time to evaluate the success of your event and discuss opportunities for a better improvement in a future event planning. However, a thorough post-event evaluation ensures you will capture the important details your companys needs to improve its fundraising. A successful evaluation is also a good start for the preparations of your next event. You can get feedbacks from your guest in different ways, either by asking them about their view about the whole event or by giving them questionnaires to fill in and hand it back before living. These feedbacks from your visitors can help you evaluate the success factor of the event. Also it is very important to meet with the event committee and all your team members who were involved in the event process. Arrange a meeting with them and make sure you give them enough time for discussion getting their view and gather all vital information from them for an evaluation for a future event plan. Make sure you cover every important aspect of the event, being careful to note which topics hit nerves in a positive or negative way so you can keep the meeting upbeat. (greater giving, 2012) Conclusions In order to attract the attention of all your potential customers, planners needs to implement the best marketing strategies at their disposal and start good planning ahead of the event for success. Whether the company will choose to use the services of a marketing consultant or manage these issues on their own, its up to them provided the aims and objectives are kept in focus. All important aspects of the planning process need to be taken care of. These should include all the fine details of the whole process such as budgeting actions and steps to be implemented by particular individuals on the planning team. Once all these are done with success, it shouldnt be a big problem for the company to succeed by getting the tartgetde ausdeince to its event nadn thefeor achieves their aims and objectives of the marketing process.

penning a legacy :: essays research papers

Penning a Legacy is a significant title because the article speaks about William Penn and the lasting legacy of him and the colony that he had started. He is a legacy because he stood up for what he believed in even when he was imprisoned. He started a government from scratch in his colony, which was named after his father. In his colony all faiths were looked at as equal.   Ã‚  Ã‚  Ã‚  Ã‚  In this article William Penn is looked at as a legend. He was born on October 14, 1644. His father was an Admiral who was close friends with King Charles II. The King constantly borrowed money from the Admiral. Penn was kicked out of Oxford then sent by his father to Paris to study abroad. When Penn returned he had adopted the lifestyle of a Quaker. He believed that every man was equal. Being well educated and smarter then most he began to write pamphlets and publish them. Penn was ridiculed in the pamphlet, which in turn started verbal attacks. This led to Penn’s incarceration. He was imprisoned in a tower for nine months. Threatened by life in prison, Penn refused to back down. He was released from jail due to his father’s connection to the King. In 1672 Penn married Gulielma Springett and had seven children. In the 1670’s Penn switched his attention to the New World.   Ã‚  Ã‚  Ã‚  Ã‚  Penn’s father died without ever collecting the debt owed to him from the king. In 1680 Penn asked the King for a piece of land in the New World in exchange for a settled debt. The King agreed and named the piece of land Pennsylvania. After Penn moved there he had the unsettling task of establishing a government. He mandated his own constitution having freedom of religion, voting rights, and penal reform. When arriving in the new land, Penn made a treaty with the Indians wishing to live in harmony.   Ã‚  Ã‚  Ã‚  Ã‚  After living on the land for two years Penn ran into trouble with neighboring colony Maryland, and retreated back to England. Upon returning home Penn came to the conclusion that his financial advisor defrauded him, therefore leaving Penn with serious debt. At age 63 Penn was imprisoned again in debtor’s prison.

Frankenstein :: essays research papers

â€Å"How can I describe my emotions at this catastrophe, or delineate the wretch whom with such infinite pains and care I had endeavoured to form?† (Shelley, 42) In Mary Shelley’s Frankenstein, Victor Frankenstein, who has spent two long years laboring in Ingolstadt to create this scientific marvel known only as â€Å"the monster,† wrongly assumes that his creation is pure evil. Frankenstein reaches this conclusion without even allowing the monster to demonstrate his kind heart. Eventually, the monster goes on a mass killing spree because of Victor’s detrimental psychological neglect. Victor’s neglect is caused by his hatred of anyone who is unlike himself. Victor also disregards the monster’s right to a true name, only referring to him using despicable names, such as â€Å"wretch,† â€Å"thing,† and â€Å"catastrophe.† Thus, the monster’s humane qualities, including compassion, loyalty, and intelligence contrast to the wretched traits of his creator, making the horrible references much more suitable for Victor. Unlike Victor, the monster shows great compassion despite his appalling appearance. For instance, he demonstrates his love for others during his time spent observing Felix and Agatha while in the village. He wishes â€Å"to return to the cottagers, whose story excited in [him] such various feelings of indignation, delight, and wonder, but which all terminated in additional love and reverence for [his] protectors†¦Ã¢â‚¬  (106) Even though the monster had never actually met the De Lacey family, his ability to feel compassion is proven through his love of them only for their wonderful hearts and kind actions. In doing this, he shows more love for a family of strangers than Victor could ever have for his own family. He also demonstrates unconditional love for these â€Å"protectors† by not killing Felix during their fight. On the contrary, Victor shows a lack of compassion for his creation after the monster requested a female companion. In response to the monster’s patient, rational inquiry, Victor exclaims, â€Å"Shall I create another like yourself, whose joint wickedness might desolate the world. Begone!† (130) In this senseless refusal of a sincere request, Victor proves once and for all that his true feelings for the monster are those of unjustified hatred and scorn. He has no basis for these feelings other than that of his undying prejudice against the monster. As a result of the opposing emotions illustrated by maker and creation, both are in constant conflict with each other and therefore can never live in harmony.